Content Marketing Lead: Enterprise Case Studies & Advocacy

BLP; Zürich; On-site; CHF 120,000 - 160,000; Full time

Job summary

BLP Digital in Zürich is seeking a customer marketing leader to own the end-to-end customer reference program. You will identify, engage, and convert enterprise customers into compelling proof that closes deals.

You'll build case studies, manage interviews, and coordinate with sales, marketing, and product to amplify customer voices across webinars, events, and press. Fluency in English and German is valued to support our DACH customer base.

Qualifications

• 3–7 years in customer marketing, advocacy, reference management, or content marketing.
• Experience with B2B software and enterprise buyers is a plus.
• Ability to coordinate cross-functional teams and long approval cycles.
• Strong communication and storytelling skills.

Responsibilities

• Build the reference engine by identifying valuable customers and warming them up.
• Turn results into stories: manage case studies and customer proof end to end.
• Collaborate with sales to ensure the right voice for deals.
• Coordinate with marketing and product to amplify customer narratives.
• Track reference coverage and pipeline influence to demonstrate impact.

Skills

Customer marketing

Advocacy

Reference management

Content marketing

Job description

BLP Digital in Zürich is seeking a customer marketing leader to own the end-to-end customer reference program. You will identify, engage, and convert enterprise customers into compelling proof that closes deals.

You'll build case studies, manage interviews, and coordinate with sales, marketing, and product to amplify customer voices across webinars, events, and press. Fluency in English and German is valued to support our DACH customer base.