Product Marketing Manager, Real Estate - 6-7 Month Contract

SMG Swiss Marketplace Group; Zürich; Híbrido; CHF 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

6 weeks holidays per year

40-hour work week with flexitime

Hybrid work setup with remote option

18 weeks maternity leave

Travel between SMG offices

Gender-neutral pay and transparent pay

Choose gear: Mac or Windows laptop + i

Inclusive and innovative environment

Descripción de la vacante

SMG Swiss Marketplace Group is seeking a Product Marketing Manager for its Real Estate brands ImmoScout24, Homegate and Flatfox. This fixed-term maternity cover (6–7 months) focuses on turning product capabilities into customer benefits and successful launches across multiple channels.

You will align product roadmaps with customer journeys, work with product, marketing and analytics teams, and shape messaging in German for property seekers and private advertisers.

Formación

• Experience in product marketing or go-to-market campaigns for digital consumer products.
• Strong cross-functional project management across Product, Marketing, Data and creative partners.
• Understanding of integrated marketing, customer journeys and briefs.
• Background in marketing automation or paid channels, with activation focus.
• German and English written and spoken command.

Responsabilidades

• Shape product positioning and messaging for property seekers and private advertisers.
• Orchestrate launch and adoption across owned and paid channels with clear briefs.
• Lead campaign planning, budgets and channel briefs in collaboration with stakeholders.
• Coordinate delivery across teams, acting as SPOC for marketing towards product managers.
• Drive performance via evaluation of launches and campaigns, guided by insights.
• Develop compelling communication stories in German tailored to audiences and channels.

Conocimientos

Product marketing

Go-to-market

Cross-functional coordination

Campaign planning

Analytics

Descripción del empleo

SMG Swiss Marketplace Group is seeking a Product Marketing Manager for its Real Estate brands ImmoScout24, Homegate and Flatfox. This fixed-term maternity cover (6–7 months) focuses on turning product capabilities into customer benefits and successful launches across multiple channels.

You will align product roadmaps with customer journeys, work with product, marketing and analytics teams, and shape messaging in German for property seekers and private advertisers.