Senior B2B Product Marketing Lead — Real Estate Tech

SMG Swiss Marketplace Group; Zürich; Hybrid; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work setup

6 weeks holidays per year

Parental leave 18 weeks (maternity) /

Job summary

SMG Swiss Marketplace Group in Zürich seeks a Senior Product Marketing Manager B2B to shape the marketing strategy for Real Estate products across the customer journey, from awareness to advocacy.

You will collaborate with Product and Sales, develop cross-channel campaigns, translate customer needs into compelling value propositions, and drive data-driven initiatives in a multinational setup across six countries.

Qualifications

• At least five years of B2B product marketing experience.
• Experience in real estate or digital marketplaces is a plus.
• Proven ability to develop GTM strategies with Product and Sales.
• Fluent German and strong English; French is a plus.
• Strong storytelling for website copy, emails and presentations.
• Hands-on CRM-based email marketing and marketing automation.
• Lead cross-functional initiatives in an agile environment.

Responsibilities

• Own the B2B marketing strategy across the customer journey.
• Shape GTM for new products/features with Product and Sales.
• Develop cross-channel communication roadmap with channel teams.
• Translate customer needs into differentiated value propositions.
• Plan, execute and optimize integrated marketing campaigns.
• Define KPIs and analyze campaign performance.

Skills

B2B marketing

Go-to-market strategy

Cross-functional leadership

German writing

CRM email marketing

Data-driven decisions

AI in marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Job description

SMG Swiss Marketplace Group in Zürich seeks a Senior Product Marketing Manager B2B to shape the marketing strategy for Real Estate products across the customer journey, from awareness to advocacy.

You will collaborate with Product and Sales, develop cross-channel campaigns, translate customer needs into compelling value propositions, and drive data-driven initiatives in a multinational setup across six countries.