Senior Product Marketing Manager B2B (w/m/d)

Swiss Marketplace Group; Zürich; Hybrid; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Holidays 6 weeks

Hybrid work setup

Remote work flexibility

Parental leave

Office travel between Swiss offices

Company gear (Mac/Windows)

Job summary

SMG Swiss Marketplace Group is seeking a Senior Product Marketing Manager B2B for its Real Estate unit. Lead end-to-end marketing strategy across the customer journey, partnering with Product and Sales to craft go-to-market plans and messaging.

Drive cross-channel campaigns with a data-driven approach, while aligning stakeholders and promoting digital innovation. You’ll work in a multi-country environment, leveraging CRM and marketing automation to optimise results, with strong German copy

Qualifications

• Minimum five years in B2B product marketing.
• Experience in real estate or real estate software is a plus.
• Strategic thinker with strong execution and cross-functional leadership.
• Go-to-market strategy development with Product and Sales.
• Agile environment experience and stakeholder management.
• Hands-on CRM-based email marketing and marketing automation.
• Data-driven with KPI interpretation and actionable improvements.
• Clear, audience-focused German copy; fluent English; French a plus.
• Independent and pragmatic with focus on impact and results.

Responsibilities

• Own development and execution of B2B marketing strategy across the customer journey.
• Shape GTM strategy for new products in collaboration with Product and Sales.
• Develop cross-channel communication roadmap with channel experts.
• Translate customer needs into differentiated value propositions and messaging.
• Plan, execute, and optimize integrated marketing campaigns across touchpoints.
• Define KPIs and analyse campaign performance to optimise resources.
• Serve as marketing contact for Sales, Customer Service, Product, Partners and UX.

Skills

B2B product marketing

Go-to-market strategy

CRM email marketing

Marketing automation

AI in marketing

German writing

English fluent

Strategic thinking

Cross-functional collaboration

Tools

CRM software

Marketing automation platforms

AI marketing tools

Job description

• Full-time

Company Description

Welcome to SMG Swiss Marketplace Group!

SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values:Better Together, Aim High, and Act Responsibly.

Job Description

Your Mission

As a Senior Product Marketing Manager B2B in the B2B Marketing Team at SMG Real Estate, you will play a crucial role in shaping and executing the marketing strategy for your products across the entire customer journey. This role allows you to turn customer insights into compelling value propositions, lead go-to-market initiatives and drive impactful campaigns while contributing to our overarching goals and mission. Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives. Together, we tackle challenges, celebrate successes, and keep learning and growing. Specifically, you will work on:

• You own the development and execution of the B2B marketing strategy for your products across the entire customer journey;from awareness and consideration through to decision, retention and advocacy.
• You shape the B2B go-to-market strategy for new products and features in collaboration with Product and Sales, and lead the associated marketing initiatives.
• You develop a cross-channel communication strategy and roadmap, prioritising topics, audiences and activities in close collaboration with channel experts across Sales, email marketing, marketing automation, LinkedIn, content, events and paid search.
• You translate customer needs and product benefits into clear, differentiated value propositions, compelling messaging and creative communication concepts for our B2B audiences.
• You lead the planning, execution and optimisation of integrated marketing campaigns together with the marketing team, ensuring consistent communication across all relevant touchpoints.
• You define relevant marketing KPIs, analyse campaign performance and develop actionable recommendations to optimise campaigns, channels and resource allocation.
• You serve as the central marketing point of contact for Sales, Customer Service, Product, Partners and UX within your area of responsibility. You consolidate requirements, advise stakeholders and ensure alignment between customer needs, business objectives and marketing priorities.

Your responsibilities will evolve as we grow.

Qualifications

What will you bring to the ride?

• You bring at least five years of experience in B2B product marketing or B2B marketing, ideally within a digital company or an agency serving business customers.
• You have experience in the real estate industry or a strong interest in it. Knowledge of digital marketplaces or real estate software is a significant plus.
• You combine strategic thinking with strong execution skills. You set clear priorities and independently lead complex marketing initiatives from concept through to performance measurement.
• You have experience developing go-to-market strategies, differentiated value propositions and audience-specific messaging, working closely with Product and Sales to bring them to market.
• You thrive in an agile, cross-functional environment. You advise stakeholders with confidence, align different interests and make a compelling case for well-founded recommendations.
• You have hands-on experience with CRM-based email marketing, marketing automation and segmented customer communications across the customer journey.
• You understand relevant B2B marketing KPIs, confidently interpret data and customer insights, and translate them into effective communication approaches and actionable improvements.
• You are a compelling storyteller who creates clear, audience-focused website copy, emails and presentations in German. You translate complex products and features into tangible customer benefits.
• You use AI tools effectively in your daily marketing work, including research, content creation, data analysis and workflow optimisation. You identify valuable use cases, improve existing ways of working and critically assess outputs for quality, brand alignment and data privacy.
• You communicate confidently and write to a high standard in German, and you are fluent in English. French is a plus.
• You work independently and take a pragmatic, solution-oriented approach, combining high quality standards with a clear focus on impact and results.

We value the skills you bring and your ability to learn quickly, so don’t worry if your career path has been unique.

Additional Information

What do we offer?

• 6 weeks of holidays per year (plus option to buy 10 extra days)
• 40-hour work week with flexitime (capped at 45 hours)
• A hybrid work setup with flexibility to work remotely
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
• Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
• An inclusive and innovative environment where your voice matters

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox,CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (Ricardo, tutti, anibis) and Finance & Insurance (FinanceScout24,moneyland.ch).