Product Marketing Manager (f|m|d)

Swiss Marketplace Group; Zürich; Hybrid; CHF 110,000 - 160,000; Full time

Benefits offered by this job

Holidays 6 weeks

Hybrid work setup

Parental leave

Half-Fare Card

First-class travel between SMG offices

Inclusive and innovative environment

Job summary

SMG Swiss Marketplace Group is seeking a Product Marketing Manager on a fixed-term maternity cover (6-7 months) within the Consumer & Private Customer Marketing team of the Real Estate Business Unit.

You will bridge product development with customer needs to drive launches, adoption, and ongoing optimization for ImmoScout24, Homegate and Flatfox, collaborating with product managers, analytics, and design specialists.

Qualifications

• Experience in product marketing or go-to-market for digital consumer products.
• Excellent cross-functional project management and coordination.
• Understanding of integrated marketing and customer journeys.
• Strong analytical and communication skills; tracking dashboards helpful.
• Background in marketing automation and paid marketing channels.

Responsibilities

• Shape product positioning and messaging for Real Estate brands (ImmoScout24, Homegate, Flatfox).
• Plan and orchestrate launches across owned and paid channels with product roadmaps.
• Lead campaign planning, briefs, and budget discussions with brand and design teams.
• Coordinate delivery across product, marketing, data and creative partners as SPOC.
• Evaluate launches and campaigns, leveraging performance insights for improvements.
• Develop German language marketing stories across channels.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Campaign planning

Analytics & dashboards

Marketing automation

Tools

Marketing tech stack

Job description

• Contract

Company Description

Welcome to SMG Swiss Marketplace Group!

SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.
We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values:Better Together, Aim High, and Act Responsibly.

Job Description

This is a fixed-term position for 6-7 months, providing maternity leave cover.

As a Product Marketing Manager in the Consumer & Private Customer Marketing team within our Real Estate Business Unit, you will connect product development with customer needs and effective marketing for our Real Estate brands ImmoScout24, Homegate and Flatfox. Your mission is to turn product capabilities into compelling customer benefits, successful launches and sustained adoption among property seekers, owners and private advertisers.

This role offers the opportunity to shape how customers discover, understand and use our products, working closely with product managers, marketing specialists and analytics teams. Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives. Together, we tackle challenges, celebrate successes, and keep learning and growing.

Specifically, you will work on:

• Shape product positioning and messaging: Translate customer insights and product capabilities into clear value propositions for property seekers and private advertisers, aligned with our brands.
• Orchestrate launch and adoption across owned and paid channels: Define priorities, scope, target audiences, customer journeys and success measures, aligning marketing plans with product roadmaps.
• Lead campaign planning and briefing: Develop integrated campaign plans, recommend channel and budget allocation, and create clear creative and channel briefs in collaboration with brand, channel owners and design specialists.
• Coordinate delivery across teams: Act as a SPOC for marketing towards product managers and align channel owners and analytics specialists on activities, timelines, assets and measurement readiness, with channel specialists managing activation.
• Drive performance and continuous improvement: Evaluate launches and ongoing campaigns, steer optimisation with channel owners, and use performance insights and customer feedback to improve adoption and inform future product marketing decisions.
• Develop compelling communication stories across channels: Write engaging narratives and persuasive marketing copies in German language, tailoring messaging to audiences and channels.

Qualifications

• Experience in product marketing or go-to-market management for digital consumer products, including planning and coordinating feature launches and adoption campaigns.
• Excellent cross-functional project management, enabling you to align Product, Marketing, Data and creative partners, manage dependencies and drive initiatives from briefing through launch and evaluation.
• A sound understanding of integrated marketing and customer journeys, with experience developing actionable briefs and coordinating acquisition, adoption and re-engagement activities across channels.
• Strong analytical and communication skills, including defining success measures, interpreting campaign results and presenting clear recommendations. Familiarity with tracking requirements and marketing dashboards is valuable.
• A background in marketing automation or paid marketing channels, with an understanding of how to connect product value with effective customer communication and activation.

Very good written and spoken command of both German and English. We value the skills you bring and your ability to learn quickly, so don’t worry if your career path has been unique.

Additional Information

What do we offer?

• 6 weeks of holidays per year (plus option to buy 10 extra days)
• 40-hour work week with flexitime (capped at 45 hours)
• A hybrid work setup with flexibility to work remotely
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
• Gender-neutral pay and transparent career paths
• Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
• An inclusive and innovative environment where your voice matters

Recruitment Process

We believe hiring is a two-way street, where both parties get to know each other. Here’s what you can expect:

• Initial Screening Call (Video 30 min)
• Meeting the Hiring Manager (Video 45min)
• Case Study & Team Fit Meeting (Onsite 90 min)

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox,CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (Ricardo, tutti, anibis) and Finance & Insurance (FinanceScout24,moneyland.ch).