Product Designer - Digital Platforms (Real Estate, CRM & AI) (f/m/d)

Swiss Marketplace Group; Zürich; Hybrid; CHF 110,000 - 160,000; Full time

Benefits offered by this job

6 weeks of holidays

40-hour work week

Hybrid work setup

Parental leave

SBB Half-Fare Card

Gender-neutral pay

Choose your gear

Inclusive environment

Job summary

SMG Swiss Marketplace Group is seeking a Product Designer to shape and scale Real Estate products across Homegate, ImmoScout24, Flatfox, and CRM tools. You will help connect property seekers with listers, driving high-quality leads and improved customer satisfaction.

You will collaborate with Product Managers, Engineers, Data Analysts, and Sales to uncover insights, apply AI-driven design, and build scalable design systems that support growth across six countries.

Qualifications

• 5+ years of experience as a Product Designer or Senior Product Designer shaping complex B2C digital marketplace or subscription products across Web, iOS, and Android platforms.
• Proven track record of active AI usage within the design lifecycle (e.g., leveraging AI for UI generation, rapid prototyping, UX research synthesis, and workflow automation).
• Demonstrated expertise in building, documenting, and managing scalable multi-brand design systems, with experience using AI tools to streamline design tokens, component maintenance, and governance.
• Strong background in user-centered design, quantitative/qualitative user research, A/B testing, and data-informed decision-making to optimize conversion funnels and drive key subscription growth metrics.
• Outstanding cross-functional communication and collaboration skills in English, working effectively across international, multi-disciplinary engineering and product teams.
• Fluency or working proficiency in (Swiss) German is a strong advantage.

Responsibilities

• Design seamless, intuitive user journeys for improving listing quality, visibility, and performance across B2C and B2B experiences on Web and Mobile Apps, aligned with key product and business OKRs.
• Integrate active AI tools and workflows into daily design practices; from rapid AI-driven wireframing, generative UI/UX concepts, and interactive prototyping to automated synthesis of user research feedback.
• Build, evolve, and maintain scalable, multi-brand design systems for SMG Real Estate products, leveraging AI automation for component governance, design token synchronization, accessibility checks, and design-to-code pipelines.
• Partner with Product Managers, Data Analysts, and Engineers to conduct A/B tests, fake door tests, and user research sessions to continuously refine features, reduce friction, and boost key acquisition metrics.
• Establish AI Design Ops guidelines together with the team for leveraging generative AI tools to elevate product quality and team efficiency.

Skills

Product design

AI in design

Design systems

User research

A/B testing

English communication

German language

Job description

• Full-time

Company Description

Welcome to SMG Swiss Marketplace Group!

SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.
We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values:Better Together, Aim High, and Act Responsibly.

Job Description

As a Product Designer at SMG Real Estate, you will play a key role in shaping and scaling products for real estate professionals and property seekers across Homegate, ImmoScout24, Flatfox, and our CRM tools for managing listings and enquiries. Your work will contribute directly to our core goals around customer acquisition, retention, and satisfaction.

In close collaboration with Product Managers, Engineers, Data Analysts, Sales, and other stakeholders, you will help uncover customer insights through discovery and research, and translate them into seamless, market-ready product experiences. You will design solutions that connect property seekers with listers to generate high-quality, qualified leads.

This role allows you to pioneer AI-native design methodologies and multi-brand design systems while contributing to our overarching goal of helping property seekers find homes faster and providing listers with high-quality qualified leads.

Join our dynamic team, located across six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity and innovation thrive. Together, we tackle challenges, celebrate successes, and keep learning and growing.

Specifically, you will work on:

Designing seamless, intuitive user journeys for improving listing quality, visibility, and performance across B2C and B2B experiences on Web and Mobile Apps, directly aligned with key product and business OKRs.

Integrating active AI tools and workflows into daily design practices; from rapid AI-driven wireframing, generative UI/UX concepts, and interactive prototyping to automated synthesis of user research feedback.

Building, evolving, and maintaining scalable, multi-brand design systems for SMG Real Estate products, leveraging AI automation for component governance, design token synchronisation, accessibility checks, and design-to-code pipelines.

Partnering closely with Product Managers, Data Analysts, and Engineers to conduct A/B tests, fake door tests, and user research sessions to continuously refine features, reduce user friction, and boost keyacquisition metrics.

Establishing AI Design Ops guidelines together with the team members on leveraging generative AI tools to elevate product quality and team efficiency.

Qualifications

• 5+ years of experience as a Product Designer or Senior Product Designer shaping complex B2C digital marketplace or subscription products across Web, iOS, andAndroid platforms.
• Proven track record of active AI usage within the design lifecycle (e.g., leveraging AIfor UIgeneration, rapid prototyping, UX research synthesis, and workflowautomation).
• Demonstrated expertise in building, documenting, and managing scalable multi-brand design systems, with experience using AI tools to streamline design tokens,component maintenance, and governance.
• Strong background in user-centered design, quantitative/qualitative user research,A/B testing, and data-informed decision-making to optimize conversion funnels anddrive key subscription growth metrics.
• Outstanding cross-functional communication and collaboration skills in English,working effectively across international, multi-disciplinary engineering and productteams.
• Fluency or working proficiency in (Swiss) German is a strong advantage.
  

Additional Information

What do we offer?

• 6 weeks of holidays per year (plus option to buy 10 extra days)
• 40-hour work week with flexitime (capped at 45 hours)
• A hybrid work setup with flexibility to work remotely
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
• Gender-neutral pay and transparent career paths
• Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
• An inclusive and innovative environment where your voice matters

Recruitment Process

We believe hiring is a two-way street, where both parties get to know each other. Here's what
you can expect:

• Initial Screening Call (Video 30 min)
• Meeting the Hiring Manager / Portfolio Review (Video 60 min)
• Team Fit Meeting (Onsite 60 min)

#LI-Hybrid

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox,CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch,tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24,moneyland.ch).