Product Marketing Manager

HaslerRail; Genf; Hybrid; CHF 140.000 - 190.000; Vollzeit

Zusammenfassung

Sécheron Hasler Group is seeking an ambitious Product Marketing Manager to lead the go-to-market strategy for the Electrical Safety Solutions BU. You will translate BU strategy and market opportunities into effective GTM execution, ensuring successful product launches and sales enablement worldwide.

The role requires a strong technical background in electrical engineering, at least 10 years in international B2B marketing and sales, and fluency in English with French and German desirable.

Qualifikationen

• Electrical engineering background with focus on power electronics.
• Extensive international B2B marketing and sales experience.
• Proven track record in launching products and driving growth.

Aufgaben

• Develop and execute the BU marketing plan with cross-functional teams.
• Define product launches and GTM plans for worldwide sales network.
• Create promotional materials: brochures, presentations, videos and e-learning modules.
• Prepare competitor analyses and market insights for product strategies.
• Manage marketing budget and trade show activities.
• Collaborate with web and social media teams for online presence.

Kenntnisse

Electrical engineering knowledge

International sales experience

B2B marketing

Go-to-Market strategy

Ausbildung

Technical degree in electrical engineering

Further education in industrial product marketing

Tools

PowerPoint

Video production

Content management systems

Jobbeschreibung

Sécheron Hasler Group continues the Swiss tradition of more than 140 years in the field of railway technology. We are one of the world’s leading suppliers of electrical and electronic safety components and solutions and traction power supply systems for the railway industry, and also offer solutions for renewable energies, DC networks and other industrial systems. The name Sécheron Hasler Group is synonymous worldwide with Swiss quality and represents a leading reference for state-of-the-art products supplied to the market.

With more than 1300 employees worldwide, we are where our customers are, supplying approved products in our customers’ countries or markets and providing supply chain and customer services locally.

For the biggest Business Unit Electrical Safety Solutions (ESS) we are looking for an ambitious and experienced Product Marketing Manager leading all activities related to drive the Business Unit Go-to-Market strategy for the promotion of the Business Unit products to support boosting sales. The Product Marketing Manager is responsible for translating Business Unit strategy, market opportunities and product value propositions into effective Go-to-Market execution, ensuring successful product launches and sales enablement worldwide.

Global objectives:

• Develop and execute the Business Unit marketing plan supporting the Business Unit growth strategy, in close cooperation with the Product Line Managers, Business Development Manager and Sales organization.
• Develop and manage all promotional material to support the sales and business development activities on new and existing products.
• Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams.
• Support the product line managers and the sales team in developing the product economics.

Key responsibilities:

• Develop and implement a marketing strategy focused on growth in strong collaboration with the business development manager, product line managers and the sales organization.
• Define in close collaboration with the business development manager and product line managers the product market introduction / product launch plans and drive the implementation supporting the worldwide sales network.
• Develop all the promotional material to support the sales activities, including commercial brochures, PowerPoint presentations, promotional videos & animations for products and applications, e-learning modules to train the sales network on new products and activities. Create content for website and social media.
• Prepare and provide comparative competitor product analysis to support product line managers and sales team in promoting on new and existing products.
• Establish e-learning modules in cooperation with product managers to reinforce product knowledge of worldwide sales team.
• Maintain product documentation for intranet and corporate purposes.
• Define within the business unit together with sales annual needs for trade shows/fairs and manage preparation of them within the business unit and align with the Sécheron Hasler Group Marketing Team.
• Prepare and manage marketing budget of the business unit.
• Contribute to the preparation of the yearly strategy review meetings.

Requirements

• Technical degree in electrical engineering or in power electronics.
• Further education in industrial product marketing.
• At least 10 years international experience in sales and product marketing in industrial B2B environment.
• Successful track record in product marketing, thereby driving key people across the organization.
• Proven working experience as a successful product marketing manager.
• Good knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy and e-mobility.
• Interest and ability to understand DC and AC power systems and corresponding product needs.
• Excellent project management, organizational and problem-solving skills.
• Outstanding communication, presentation and communication skills.
• Ability to develop convincing communication strategies based on technical rationale.
• Proven ability to think creatively, identify and resolve problems.
• Experienced to work under pressure and meet deadlines.
• Fluency in English is mandatory, French and German desirable.

We have flat hierarchies and direct communication between departments and management levels is encouraged. This allows us to make decisions quickly.

We give our employees full responsibility for their work tasks. All employees are encouraged to take initiative and contribute to the operational excellence of the company, and have ample opportunities to achieve their personal and professional growth goals.