Global Product Marketing Manager – Industrial Tech

HaslerRail; Genf; Hybrid; CHF 140,000 - 190,000; Full time

Job summary

Sécheron Hasler Group is seeking an ambitious Product Marketing Manager to lead the go-to-market strategy for the Electrical Safety Solutions BU. You will translate BU strategy and market opportunities into effective GTM execution, ensuring successful product launches and sales enablement worldwide.

The role requires a strong technical background in electrical engineering, at least 10 years in international B2B marketing and sales, and fluency in English with French and German desirable.

Qualifications

• Electrical engineering background with focus on power electronics.
• Extensive international B2B marketing and sales experience.
• Proven track record in launching products and driving growth.

Responsibilities

• Develop and execute the BU marketing plan with cross-functional teams.
• Define product launches and GTM plans for worldwide sales network.
• Create promotional materials: brochures, presentations, videos and e-learning modules.
• Prepare competitor analyses and market insights for product strategies.
• Manage marketing budget and trade show activities.
• Collaborate with web and social media teams for online presence.

Skills

Electrical engineering knowledge

International sales experience

B2B marketing

Go-to-Market strategy

Education

Technical degree in electrical engineering

Further education in industrial product marketing

Tools

PowerPoint

Video production

Content management systems

Job description

Sécheron Hasler Group is seeking an ambitious Product Marketing Manager to lead the go-to-market strategy for the Electrical Safety Solutions BU. You will translate BU strategy and market opportunities into effective GTM execution, ensuring successful product launches and sales enablement worldwide.

The role requires a strong technical background in electrical engineering, at least 10 years in international B2B marketing and sales, and fluency in English with French and German desirable.