Product Manager – Lead Buyer/ Demand Engine – Marketplaces/ PropTech – Zürich

properti; Zürich; On-site; CHF 130,000 - 185,000; Full time

Benefits offered by this job

Office in Zürich

Flexible working hours

Five weeks of holiday per year

Direct access to brokers, buyers and数据

Attractive compensation package

Job summary

Properti in Zürich is seeking a Product Manager to lead buyer demand engines for its marketplace platform. You’ll own demand creation, buyer funnel, and AI-driven matching, working closely with engineering, data, and growth to drive scalable traffic and conversions.

The role demands 6+ years in product management for growth and marketplaces, real estate portal experience, and strong data skills. German and English fluency required; French is a plus.

Qualifications

• 6+ years in product management with growth/funnel/marketplace focus.
• Experience in real estate portals or marketplaces.
• Hands-on builder mentality with traffic and conversion impact.
• Proficient in AI prototyping, prompts, and tooling.
• Strong data skills: databases, data models, funnels, experiments.
• Knowledge of SEO, search, alert mechanics, and lead management.
• Fluent in German and English; French is a plus.

Responsibilities

• Grow qualified buyer traffic via listings pages, search, SEO, and content.
• Own the buyer funnel end-to-end from first visit to purchase.
• Develop and maintain a qualified buyer database with profiles including criteria and activity.
• Ship AI-based buyer matching; ensure right buyers see new listings.
• Design moments to convert buyers to sellers; measure mandates and impact.
• Prototype with AI, ship to production, and measure impact.

Skills

Growth strategy

Funnel optimization

Marketplace experience

AI prototyping

Data modeling

SEO & search

German & English fluency

CRM & lead management

Job description

Job Description

Product Manager - Lead Buyer/ Demand Engine - Marketplaces/ PropTech - Zürich

Properti is the leading and multi-award-winning PropTech broker in Switzerland. We combine highly trained experts with the latest technologies on an intelligent platform to provide customers, brokers and service partners with risk-free, flexible and simplified services.

Tasks

Demand creation and traffic

• You grow qualified buyer traffic to properti through product levers: listing pages, search experience, saved searches and alerts, SEO and content that ranks.
• You work with Growth on campaigns and channels, and you own the product side: what happens once a buyer lands with us.
• You build demand for listings that need it: re-activation of matching buyers, targeted alerts and new ways to bring a property back in front of the right people.

Buyer funnel and conversion

• You own the buyer funnel end to end: from first visit to request, qualification, viewing, offer and purchase.
• You find where buyers drop off and fix it, with experiments, not opinions.
• You make sure every buyer request gets a fast, relevant answer, and that our brokers spend their time on the buyers who will buy.

Buyer database, qualification and matching

• You build our buyer database into a strategic asset: every buyer we meet captured once, with clean profiles, search criteria, budget, financing status and activity, kept up to date.
• You grow the database systematically, from our own listings, saved searches, valuations, partners and every buyer interaction across all regions.
• You build how we qualify buyers: intent, budget, financing readiness and timing, from self-declared to verified to certified with financing partners.
• You ship AI-based matching between buyers and properties, including properties before they go public, so that every new listing starts with a list of the right buyers.
• You build buyer nurturing that keeps the right buyers engaged until the right property comes.

Opportunity leads: from buyer to seller

• You identify buyers who own a property and need to sell, and turn them into seller leads for our brokers.
• You design the moments and offers that make a buyer think of properti as their seller: valuation, financing, timing of buy and sell.
• You measure how many mandates come from the buyer side and grow that number.

Build, ship, measure

• You prototype yourself with AI tools, test with real buyers and brokers within days and ship to production.
• You work closely with engineering and data to ship fast, measure impact and stop what does not work.
• You make the buyer funnel measurable: clear definitions, reliable data and one view of the numbers

Job requirements

Who You Are

Must-haves

• 6+ years in product management, with a focus on growth, funnels or marketplaces.
• Experience in real estate portals, marketplaces
• Strong hands-on mentality with a clear builder mentality
• A track record of moving traffic and conversion numbers with product, not only with marketing spend.
• You build with AI yourself: you prototype, write prompts and know the current tooling first-hand.
• Strong in data: you design customer databases and data models, set up funnels, run experiments and make decisions on evidence.
• You understand SEO, search and alert mechanics, and lead management.
• Fluent German and English. French is a plus.

Nice-to-haves

• Experience with CRM and lead management products used by sales teams.
• Experience in a scaleup between Series A and pre-IPO.

What this is not

• A marketing role that buys traffic
• A role that stops at the launch: adoption and impact are part of the job
• You don't manage/ lead a team

Job advantages

What you get

• Full ownership of one of properti's core growth engines.
• A small, fast team and direct access to brokers, buyers and data.
• An attractive compensation package.
• Office in Zürich, flexible working hours and five weeks of holiday per year.