Omnichannel Brand Experience Lead

Nestlé; La Tour-de-Peilz; Hybrid; CHF 90,000 - 120,000; Full time

Job summary

Nestlé Suisse S.A. is seeking a Brand Experience Specialist to rejuvenate THOMY and deepen consumer loyalty by delivering integrated brand experiences that strengthen emotional connection and drive sustainable growth.

You’ll collaborate closely with marketing, sales, communications, food-service teams, agencies and sponsorship partners to own initiatives and grow your expertise at scale. You’ll turn consumer insights into compelling activations, shape an omnichannel THOMY activation across OOH

Qualifications

• Must have strong expertise in brand marketing and consumer activation.
• Experience shaping omnichannel activation strategies (OOH, in-store, digital).
• Ability to manage budgets, measure ROI and collaborate with agencies and partners.

Responsibilities

• Turning consumer, cultural and category insights into compelling brand experiences that grow brand relevance and commercial impact.
• Shaping an omnichannel activation strategy that creates a seamless THOMY experience across the OOH / convenience channel.
• Activating an external network to build high-value local sponsorship partnerships that expand visibility and sustainable growth.
• Developing and executing brand activations, live marketing events and brand experiences that convert participation into lasting loyalty.
• Delivering integrated amplification plans that connect activations to brand priorities and measurable business outcomes.
• Driving excellent execution through collaboration, smart resource allocation and learning from results.

Skills

Brand marketing

Consumer activation

Communications

Shopper marketing

Budget management

Performance metrics

Cross-functional collaboration

Travel willingness

Driver's license

English proficiency

Job description

Nestlé Suisse S.A. is seeking a Brand Experience Specialist to rejuvenate THOMY and deepen consumer loyalty by delivering integrated brand experiences that strengthen emotional connection and drive sustainable growth.

You’ll collaborate closely with marketing, sales, communications, food-service teams, agencies and sponsorship partners to own initiatives and grow your expertise at scale. You’ll turn consumer insights into compelling activations, shape an omnichannel THOMY activation across OOH