Lifecycle Marketing Manager: Email & Direct Mail Strategist

Friendly Group; Fully; Vor Ort; CHF 110.000 - 150.000; Vollzeit

Zusammenfassung

Friendly Group is seeking a data-driven Lifecycle Marketing Manager to lead customer lifecycle campaigns for our home service brands. You will own execution, measurement, and continuous improvement of email and direct-mail programs, partnering with the Head of Marketing on planning.

The role requires strong copywriting and the ability to guide creative direction for customer journeys. You will manage cross-brand campaigns, build targeted audiences, and analyze performance to boost bookings,

Qualifikationen

• Four or more years of lifecycle, CRM, email or direct-response marketing.
• Hands-on experience creating email campaigns and automated customer journeys.
• Strong marketing writing, editing, proofreading, and content development skills.
• Ability to translate business goals, customer needs, and service info into compelling content.
• Experience managing direct-mail campaigns, vendors, production schedules, audience lists, and performance reporting.
• Strong segmentation, personalization, automation, testing, attribution, and campaign analysis.
• Excellent project-management, communication, proofreading, and organizational skills.
• Ability to manage multiple brands, campaigns, deadlines, and stakeholder needs independently.

Aufgaben

• Manage email and direct-mail campaigns across multiple brands and geographic markets.
• Build campaign calendars aligned with seasonality, revenue goals, and capacity.
• Develop briefs and collaborate with designers to bring concepts to life.
• Create and maintain automated email journeys for lead nurturing, new customers, reminders, renewal, and reactivation.
• Develop targeted audiences using service history, location, membership status, and engagement.
• Track performance: revenue, bookings, cost per booking, and ROAS.
• Coordinate with cross-functional teams and external vendors to ensure timely delivery.

Tools

MailChimp

Monday.com

Jobbeschreibung

Friendly Group is seeking a data-driven Lifecycle Marketing Manager to lead customer lifecycle campaigns for our home service brands. You will own execution, measurement, and continuous improvement of email and direct-mail programs, partnering with the Head of Marketing on planning.

The role requires strong copywriting and the ability to guide creative direction for customer journeys. You will manage cross-brand campaigns, build targeted audiences, and analyze performance to boost bookings,