Head of Organic Growth and SEO
EF
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Benefits offered by this job
Job summary
EF Zurich is seeking a Head of Organic Growth and SEO to define and execute a holistic strategy across search, social and AI-driven channels, spanning 50+ markets and 25+ languages. You will lead a team of 6–8 specialists and collaborates with paid media, creative, PR and engineering to align organic growth with enrollment goals.
In this role you will own technical SEO foundations, multilingual strategy, and content frameworks, staying ahead of trends and ensuring consistency across channels
Qualifications
- 10+ years of experience in organic marketing with global, multi-market, multi-language scale.
- Strong understanding of technical SEO.
- Proven ability to drive measurable business outcomes through organic discovery in complex industries.
- Hands-on experience optimizing for both traditional and AI-driven search.
- Expertise in driving discovery and engagement on platforms such as TikTok and YouTube.
- Experience leading and developing specialist organic teams.
- Strong commercial mindset, with ability to connect organic KPIs to enrollment outcomes.
- Excellent communication and stakeholder management across all levels.
- Experience in education, travel, or other high-consideration B2C categories.
Responsibilities
- Own the global strategy for organic visibility across search, social, AI, and off-site channels.
- Deliver technical architecture and oversee core SEO fundamentals including crawlability, indexing, and multilingual strategy.
- Build scalable content frameworks and global guidelines for local teams.
- Stay ahead of trends in search, social, and AI, adapting to algorithm shifts.
- Define and report on organic KPIs and attribution dashboards across channels.
Skills
Job description
Are you ready for a dynamic role in a truly international environment?
As Head of Organic Growth and SEO, you will define and execute a holistic strategy to maximize visibility across traditional and AI-driven search, organic social media, user‑generated content platforms, and third‑party publishers. Your leadership will be critical to EF’s mission of driving student enrollment through organic growth across 50+ markets and 25+ languages.
- Own the global strategy for organic visibility, including search, social, AI, and off‑site channels such as digital PR, partnerships, and third‑party platforms, ensuring EF is cited, quoted, and recommended.
- Deliver technical architecture and oversee core SEO fundamentals, including crawlability, indexing, site performance, structured data, and multilingual strategy.
- Build scalable content frameworks and global guidelines that enable local teams to execute with consistency and impact.
- Stay ahead of trends in search, social, and AI, adapting quickly to algorithm and platform shifts.
- Manage and develop a team of 6–8 specialists across SEO, content, technical, and social.
- Collaborate closely with paid media, creative, PR, and engineering teams to integrate organic growth into broader acquisition strategies.
- Foster a culture of experimentation, using query research, citation tracking, and continuous testing of content performance across search and social platforms to keep EF ahead of the curve.
- Drive a content strategy designed to build strong, consistent, and authoritative brand signals across search, social, and AI‑driven platforms.
- Champion E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness).
- Align website, video, social, email, and PR to ensure consistency across channels rather than siloed execution.
- Own organic distribution across social and community‑driven platforms, leveraging user‑generated content to drive reach, engagement, and discovery.
- Define and report on organic KPIs, including impressions, traffic, leads, bookings, share of voice, brand mentions and citations, and adoption of global frameworks across local markets.
- Build attribution dashboards that integrate data from traditional and AI‑driven search, organic social media, user‑generated content platforms, and third‑party publishers, delivering actionable insights.
- Use search, social, and market insights to identify keyword trends, student questions, and competitor activity to inform ongoing optimization. What we are looking for
- 10+ years of experience in organic marketing, with a strong track record across search and social at a global, multi‑market, multi‑language scale.
- Strong understanding of technical SEO.
- Proven ability to drive measurable business outcomes through organic discovery in complex, research‑driven industries.
- Hands‑on experience optimizing for both traditional and AI‑driven search.
- Expertise in driving discovery and engagement on platforms such as TikTok and YouTube.
- Experience leading and developing specialist organic teams.
- Strong commercial mindset, with the ability to connect organic strategy and KPIs to revenue and enrollment outcomes.
- Excellent communication and stakeholder management skills across all levels.
- Experience in education, travel, or other high‑consideration B2C categories.
- Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
- Free use of EF Hello: a premium Language Learning App
- Tuition Reimbursement for continued Education
- Referral Bonus for all referred staff hires (equivalent for 500 USD
- Discounts with our global hotel and travel partners
- 15% off our on‑site Kita
- Swiss Travel Halb‑tax reimbursement
- And much more!
We are a global, mission‑driven company, our goal? Open the world through education and cultural exchange. We are an International team, with an international audience, and have opportunities to work across regions.
- Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
- Free use of EF Hello: a premium Language Learning App
- Tuition Reimbursement for continued Education
- Referral Bonus for all referred staff hires (equivalent for 500 USD)
- Free access to the EF on‑site gym
- Discounts with our global hotel and travel partners
- 15% off our on‑site Kita
- Swiss Travel Halb‑tax reimbursement
- And much more!
At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.
We offer immersive short‑term and long‑term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom‑based lessons with interactive exercises and real‑world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.
EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.
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