Growth Hacker B2B & B2C

enshift AG; Baar; On-site; CHF 90,000 - 140,000; Full time

Benefits offered by this job

Attractive salary package

Further training in renewable energies

Dynamic, innovative environment with短决

Job summary

enshift AG, a technology company focused on renewable energy, seeks a growth marketing leader to design and optimize digital campaigns for B2B and B2C. You will test channels, refine messaging, and collaborate with Sales to improve lead quality and conversion.

You will build and optimize CRM structures, workflows and nurturing sequences, while defining KPIs and turning insights into action using data and AI-enabled tools.

Qualifications

• 5+ years of experience in growth, performance or digital marketing with marketing automation.
• Data-driven decision maker who runs campaigns and measures results.
• Growth hacker mindset with rapid experiments to scale what works.
• Familiar with CRM and automation tools and how marketing translates to revenue.
• Hands-on, structured, entrepreneurial attitude.

Responsibilities

• Design, execute and optimise digital campaigns across search, paid social, email and other channels.
• Identify target audiences, test channels and messaging, and scale successful approaches.
• Align with Sales to sharpen messaging and improve lead quality and handover.
• Build CRM structures, workflows, lead nurturing and follow-up sequences.
• Define KPIs, analyse funnels and landing pages, and turn insights into action.
• Leverage digital tools and AI to reduce manual work.

Skills

Growth marketing

Performance marketing

Marketing automation

Data-driven

Experimentation

CRM systems

B2B & B2C marketing

German & English communication

Tools

CRM platforms (e.g., Salesforce/HubSpot)

Job description

About enshift AG

enshift is a technology company focused on renewable energy, supporting real estate and industrial clients with the analysis, financing, execution, and continuous optimization of sustainable energy solutions. Through a digital platform, clients improve the economic efficiency and carbon footprint of their properties while minimizing technical, commercial, and energy risks. We operate in five markets: Switzerland, Germany, France, Austria and Italy.

Your role and impact

• Design, execute and optimise digital campaigns across search, paid social, email and other channels.
• B2C and B2B: Identify target audiences, test channels and messaging, and scale successful approaches.
• Sales Alignment: Sharpen messaging together with Sales and improve lead quality and handover.
• CRM & Automation: Build CRM structures, workflows, lead nurturing and follow-up sequences.
• Data & Conversion: Define KPIs, analyse and test funnels and landing pages, create reports and turn insights into action.
• Scaling: Leverage digital tools and AI to reduce manual work.

Our ideal candidate

• Minimum of 5 years of experience in growth, performance or digital marketing, as well as in marketing automation.
• You are a data-driven pragmatist: you run campaigns yourself, base your decisions on data and favour fast, measurable results over perfect plans.
• You have a growth hacker mindset: you run rapid experiments, find unconventional ways to acquire customers and scale what works.
• You are familiar with CRM and automation tools and understand how marketing translates into revenue.
• You are hands-on and structured and thrive in an entrepreneurial environment.
• You communicate confidently in German and English. French is a plus.
• Nice to have: Experience in building B2C marketing, knowledge of web analytics and attribution, and an interest in renewable energy.

You don't need to meet every requirement. What matters most is analytical thinking, a strong ability to execute and the ambition to align marketing with measurable results.

Your first months at enshift AG

In your first months, you will analyze existing acquisition channels and set up your initial testing framework for both B2B and B2C campaigns. You will ship your first batch of conversion experiments on the digital platform and collaborate across teams to refine our messaging for renewable energy solutions. By the end of this period, you will have established a steady cadence of testing and data-driven optimization to scale user acquisition.

Benefits

• An attractive salary package and exciting development opportunities
• Further training in renewable energies and project management
• A dynamic, innovative environment with short decision-making processes and plenty of creative freedom
• The opportunity to play an active role in the energy transition and make a real impact