Global Marketing Operations Strategy Lead

Myjob; Vevey; Vor Ort; CHF 150.000 - 210.000; Vollzeit

Zusammenfassung

Nestlé in Vevey, Switzerland, is hiring a Global Marketing Operations Strategy Lead to drive end-to-end transformation from insights to execution. You will integrate technology, data and AI across markets, leading cross-functional teams to scale brand initiatives.

You will shape new capabilities, codify processes and define KPIs while collaborating with Finance, IT and agencies to deliver measurable impact in a global, hybrid environment.

Qualifikationen

• Extensive experience in Marketing Operations and transformation projects.
• Strong understanding of the marketing value chain from insights to execution.
• Knowledge of marketing technology, data analytics, automation and AI-enabled solutions.
• Excellent stakeholder management and senior-leader communication skills.
• Fluency in English.

Aufgaben

• Orchestrate the Group-level end-to-end Marketing Operations transformation agenda across regions.
• Define, map and codify Marketing processes from insights to execution.
• Design insights-to-execution capabilities enabled by data, AI, automation and martech.
• Identify operating model changes to increase marketing productivity.
• Lead the migration from legacy brand planning to new solutions with cross-functional teams.
• Benchmark progress in digital, data and AI, and build pilots for scaling.
• Set transformation KPIs and monitor delivery, adoption and impact.
• Lead one direct SME in brand planning and coordinate IT, NBS and agency resources.

Kenntnisse

Marketing Operations

Transformation projects

Operating model

Marketing technology

Data analytics

AI-enabled solutions

Stakeholder management

Communication

KPIs

English fluency

Jobbeschreibung

The Nestlé Group is the world's largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291'000 employees are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com

Global Marketing Operations Strategy Lead

Location: Vevey, Switzerland
Work model: Office-based with hybrid flexibility / Full time
Contract type / duration: Permanent contract

Target Start Date: as soon as possible

Be a force for good and grow through experiences that push you further.

As Global Marketing Operations Strategy Lead, you will drive Nestlé's end-to-end Marketing Operations transformation from insights to execution. Your mission will be to integrate advanced technology, data, automation and AI capabilities into the way we build brands and execute marketing campaigns at scale. Reporting into the Global Head of Marketing Operations and Global Process Owner, you will combine strategic thinking and management of cross functional teams to deliver change at scale: identifying and sizing opportunities, designing new capabilities, codifying global marketing processes, briefing key partners and enabling markets to adopt new ways of working powered by data and technology.

How you'll make an impact as Global Marketing Operations Strategy Lead

• Orchestrate the Group-level end-to-end Marketing Operations transformation agenda, communicating progress clearly and engaging senior stakeholders across Marketing, Technology, Finance, NBS marketing operations, Zones and markets.
• Define, map and codify Marketing processes from insights and brief creation through campaign execution, media, content, analytics and optimization, creating a clear operating model and scalable processes across regions and markets.
• Design and operationalize Insights to Execution capabilities enabled by data, AI, automation and marketing technology, ensuring tools and workflows support the 4Us of brand building and can scale across Zones and markets.
• Identify operating model changes that will increase the productivity of our marketing operations or augment our marketers.
• Lead the global migration from existing brand planning capabilities to new solutions in close collaboration with Finance, IT, Procurement, NBS, agencies and pilot markets, continuously evolving the capability in line with the product roadmap.
• Benchmark external and internal progress in digital, data and AI, identify high-value opportunities for Nestlé Marketing, and build structured pilots that help the Marketing community innovate and scale faster.
• Put in place transformation KPIs and value-creation tracking, maintaining close connection with Finance, IT and NBS teams to monitor delivery, adoption, productivity gains and business impact.
• Lead one direct subject matter expert in brand planning while indirectly coordinating IT, NBS, agency and consulting resources to deliver high-quality transformation outcomes.

What will make you successful

• Extensive experience in Marketing Operations and transformation projects, including process design, operating model evolution and implementation.
• Strong understanding of the marketing value chain, from insights and brief creation to execution, media, content, digital, analytics and optimization.
• Good knowledge of marketing technology, data, analytics, automation and AI-enabled solutions, with the ability to turn business needs into scalable ways of working.
• Hands-on transformation mindset, with the ability to engage stakeholders, define requirements, codify processes and drive adoption across markets and Zones.
• Excellent stakeholder management, influencing and communication skills, including with senior leaders and cross-functional teams.
• Strong analytic and value-creation orientation, with the ability to define KPIs, track adoption and demonstrate business impact.
• Fluency in English.

What to expect from our hiring process

We are committed to an inclusive and respectful hiring experience and are happy to provide reasonable accommodations if needed. Our workplaces are fully accessible and supported by a strong safety culture, with modern installations and procedures to ensure a safe environment for everyone.

The hiring process typically includes a video interview with Talent Acquisition, an interview with the hiring team, and final interviews and offer. We review applications as they are received and close the role once a strong list of relevant candidates is identified, so we encourage you to apply early. All information is treated confidentially.

Ready to grow with us?

#nestlecareerswitzerland