Global Head of Organic Growth & SEO

EF Education First AG; Zürich; On-site; CHF 180,000 - 240,000; Full time

Benefits offered by this job

Discounts on EF programs

EF Hello app access

Tuition reimbursement

Referral bonus (USD 500)

Hotel and travel partner discounts

On-site gym access

Kita discounts

Swiss travel halb-tax reimbursement

Job summary

EF Education First AG seeks a visionary Head of Organic Growth and SEO in Zürich to define a holistic strategy across search, social, AI, and off-site channels. You will lead a multi-market, multi-language team to maximize visibility and student enrollment through organic channels.

You will oversee technical SEO, multilingual strategies, and content governance while partnering with paid media, PR, and engineering to drive measurable outcomes and brand authority.

Qualifications

• 10+ years of experience in organic marketing.
• Strong understanding of technical SEO.
• Proven ability to drive measurable outcomes through organic discovery in complex, research-driven industries.
• Hands-on experience optimizing for traditional and AI-driven search.
• Expertise in driving discovery on platforms like TikTok and YouTube.
• Experience leading and developing specialist organic teams.
• Strong commercial mindset, linking organic strategy to revenue and enrollment.
• Excellent communication and stakeholder management skills.

Responsibilities

• Own the global strategy for organic visibility across search, social, AI, and off-site channels.
• Oversee core SEO fundamentals including crawlability, indexing, site performance, structured data, and multilingual strategy.
• Build scalable content frameworks and global guidelines for local execution.
• Stay ahead of trends in search, social, and AI and adapt to platform shifts.
• Lead a team of 6-8 specialists across SEO, content, technical, and social.
• Collaborate with paid media, creative, PR, and engineering to integrate organic growth into acquisition strategies.
• Define and report on organic KPIs such as impressions, traffic, leads, and conversions.
• Build attribution dashboards combining data from various organic channels.
• Identify keyword trends and competitor activity to inform ongoing optimization.

Skills

Organic marketing

SEO

Global scale

Leadership

Stakeholder mgmt

Commercial mindset

Communication

Education/Travel domain knowledge

Education

Master's degree

Job description

EF Education First AG seeks a visionary Head of Organic Growth and SEO in Zürich to define a holistic strategy across search, social, AI, and off-site channels. You will lead a multi-market, multi-language team to maximize visibility and student enrollment through organic channels.

You will oversee technical SEO, multilingual strategies, and content governance while partnering with paid media, PR, and engineering to drive measurable outcomes and brand authority.