Global CRM & Digital Marketing Specialist (Switzerland)

The Swatch Group SA; Le Locle; On-site; CHF 90,000 - 120,000; Full time

Job summary

The Swatch Group SA is seeking a Digital Marketing & CRM Specialist based in Le Locle, Switzerland, to join the International Digital Marketing team at Tissot Headquarters. You will lead email campaigns, CRM data work, segmentation, and marketing automation across markets while ensuring brand consistency and GDPR compliance.

Fluent in French and English; a degree in digital marketing or related field is required, and Salesforce Marketing Cloud experience is strongly preferred.

Qualifications

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Responsibilities

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets.
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.

Skills

Digital marketing

Analytics

Communication

Organization

Attention to detail

Team player

Education

Degree in Digital Marketing

Computer Sciences

Media Engineering

Tools

Salesforce Marketing Cloud

Job description

The Swatch Group SA is seeking a Digital Marketing & CRM Specialist based in Le Locle, Switzerland, to join the International Digital Marketing team at Tissot Headquarters. You will lead email campaigns, CRM data work, segmentation, and marketing automation across markets while ensuring brand consistency and GDPR compliance.

Fluent in French and English; a degree in digital marketing or related field is required, and Salesforce Marketing Cloud experience is strongly preferred.