Digital Marketing & CRM Specialist

The Swatch Group SA; Le Locle; On-site; CHF 90,000 - 120,000; Full time

Job summary

The Swatch Group SA is seeking a Digital Marketing & CRM Specialist based in Le Locle, Switzerland, to join the International Digital Marketing team at Tissot Headquarters. You will lead email campaigns, CRM data work, segmentation, and marketing automation across markets while ensuring brand consistency and GDPR compliance.

Fluent in French and English; a degree in digital marketing or related field is required, and Salesforce Marketing Cloud experience is strongly preferred.

Qualifications

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Responsibilities

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets.
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.

Skills

Digital marketing

Analytics

Communication

Organization

Attention to detail

Team player

Education

Degree in Digital Marketing

Computer Sciences

Media Engineering

Tools

Salesforce Marketing Cloud

Job description

The company ##

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world-s largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting a Digital Marketing & CRM Specialist based in Le Locle to join the International Digital Marketing team at Tissot Headquarters !

Job description ##

As a Digital Marketing & CRM Specialist, you will support the management and continuous improvement of Tissot-s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot-s brand website.

Your main responsibilities will be as followed:

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.

Profile ##

• Passionate follower of digital marketing trends and practices.
• Strong analytical skills.
• Strong organizational, planning and time management skills.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Detail-oriented with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive team player with the ability to work independently and take initiative.

Professional requirements ##

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Languages ##

Fluent in French and English.

Job location

Chemin des Tourelles 17
2400 Le Locle (Neuchatel)
Switzerland

Company address

Tissot Ltd
Chemin des Tourelles 17
P.O. Box 399
CH-2400 Le Locle