Global Brand Manager for World Cup & Major Events

Fédération Internationale de Football Association; Zürich; Vor Ort; CHF 140.000 - 190.000; Vollzeit

Benefits dieser Stelle

Health and fitness

Home office

Language courses

Continuous learning

Pension

Relocation assistance

Sustainability

Vacation

Volunteering

Zusammenfassung

Fédération Internationale de Football Association (FIFA) is seeking a Senior Brand Manager to shape and execute brand strategy for FIFA's tournament brands, including World Cup 2030. You will lead the brand platform development, asset delivery, and cross-partner integration while aligning with FIFA’s identity system and global vision.

Based in Zurich, you will collaborate with internal stakeholders, local partners, and external agencies to ensure brand consistency and commercial relevance across

Qualifikationen

• Global brand management and delivery experience, preferably in large sports organisations.
• Experience leading brand development and strategic planning processes.
• Experience in partner rights delivery and event dressing operations.
• Experience in leading go-to-market and 360 brand launches.
• International experience in global sports events is a strong plus.
• This is a brand management, not a creative role.
• University degree in business, sports or events management.
• Fluent in English; proficient in MS Office tools.
• Events branding and partner rights understanding; strong analytics.
• Strong organizational, negotiation and cross-functional collaboration skills.

Aufgaben

• Lead brand development and deployment for FIFA World Cup 2030.
• Develop integrated brand platforms with internal teams and partners.
• Integrate brand strategy with audience insights and data.
• Create and manage full suite of brand assets for tournaments.
• Ensure high standards of quality and consistency across touchpoints.
• Oversee events branding and look management for campaigns.
• Translate strategy into creative direction with partners and agencies.
• Safeguard FIFA brand equity across internal and external partners.

Kenntnisse

Brand strategy

Global brand management

Stakeholder collaboration

Go-to-market

Brand events dressing

Creative direction

Analytical skills

Project management

Travel readiness

Team leadership

Ausbildung

University degree in business or sports/events

Tools

Word

PowerPoint

Excel

Jobbeschreibung

Fédération Internationale de Football Association (FIFA) is seeking a Senior Brand Manager to shape and execute brand strategy for FIFA's tournament brands, including World Cup 2030. You will lead the brand platform development, asset delivery, and cross-partner integration while aligning with FIFA’s identity system and global vision.

Based in Zurich, you will collaborate with internal stakeholders, local partners, and external agencies to ensure brand consistency and commercial relevance across