Senior Brand Manager

Fédération Internationale de Football Association; Zürich; Vor Ort; CHF 140.000 - 190.000; Vollzeit

Benefits dieser Stelle

Health and fitness

Home office

Language courses

Continuous learning

Pension

Relocation assistance

Sustainability

Vacation

Volunteering

Zusammenfassung

Fédération Internationale de Football Association (FIFA) is seeking a Senior Brand Manager to shape and execute brand strategy for FIFA's tournament brands, including World Cup 2030. You will lead the brand platform development, asset delivery, and cross-partner integration while aligning with FIFA’s identity system and global vision.

Based in Zurich, you will collaborate with internal stakeholders, local partners, and external agencies to ensure brand consistency and commercial relevance across

Qualifikationen

• Global brand management and delivery experience, preferably in large sports organisations.
• Experience leading brand development and strategic planning processes.
• Experience in partner rights delivery and event dressing operations.
• Experience in leading go-to-market and 360 brand launches.
• International experience in global sports events is a strong plus.
• This is a brand management, not a creative role.
• University degree in business, sports or events management.
• Fluent in English; proficient in MS Office tools.
• Events branding and partner rights understanding; strong analytics.
• Strong organizational, negotiation and cross-functional collaboration skills.

Aufgaben

• Lead brand development and deployment for FIFA World Cup 2030.
• Develop integrated brand platforms with internal teams and partners.
• Integrate brand strategy with audience insights and data.
• Create and manage full suite of brand assets for tournaments.
• Ensure high standards of quality and consistency across touchpoints.
• Oversee events branding and look management for campaigns.
• Translate strategy into creative direction with partners and agencies.
• Safeguard FIFA brand equity across internal and external partners.

Kenntnisse

Brand strategy

Global brand management

Stakeholder collaboration

Go-to-market

Brand events dressing

Creative direction

Analytical skills

Project management

Travel readiness

Team leadership

Ausbildung

University degree in business or sports/events

Tools

Word

PowerPoint

Excel

Jobbeschreibung

Senior Brand Manager

Department: Partnerships & Media

Employment Type: Permanent - Full Time

Location: Zurich

Description

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry. Join the team and support us on our mission.

THE POSITION

The Senior Brand Manager contributes to shaping and executing a sustainable and profitable plan for FIFA’s tournament brands, aligned with the overarching FIFA Brand Strategy and designed to support the organisation’s global vision and strategic objectives, under the leadership of the Head of Brand & Creative Services. The candidate is the brand project lead of Tier 1 Men tournaments, responsible for developing and delivering the tournament brand platform and full suite of assets as well as supports on the comprehensive integration of the brand partners across the 360-activation plan. Notably, the candidate will be responsible of leading the brand development and deployment for the FIFA World Cup 2030.

These are your key tasks:

• Champions the strategic development of integrated brand positioning and tournament narratives, ensuring each major competition reflects FIFA’s global vision while resonating with diverse audiences and markets.
• Partners closely with internal stakeholders, and local organising partners to create distinctive brand platforms that are insight-driven, future-focused, and aligned with FIFA’s overarching identity system.
• Integrates brand strategy with audience intelligence and market data, leveraging research, fan insights, and performance metrics to shape brand narratives, guide creative direction, and optimize campaign effectiveness across global markets.
• Develop the tournament brand assets full suite in close collaboration with tournament project teams, commercial and media partnerships, various stakeholders across the organisation and local organizing/hosting stakeholders. Ownership over process and timelines, from brief to execution.
• Manages the delivery of brand tournament related assets (including official marks, official event look of the games, official mascots, official trophies …), printed/digital materials, and brand manuals to the highest standards of quality and consistency.
• Ensures adequacy and brand consistency of any brand development across touchpoints. Expertise in Brand Events dressing (event look management) is mandatory.
• Anticipates and proposes commercially relevant branded propositions to enhance commercial offering to partners. Anticipates partners delivery timelines and supports partners rights delivery needs.
• Translates brand strategy into compelling creative direction hand in hand with senior creative partners both in house and in agency, overseeing the articulation of core themes and storytelling frameworks that drive consistency and emotional impact across all activation channels.
• Safeguards and evolves FIFA’s brand equity across internal and external partners, ensuring strategic alignment, creative integrity, and cross-functional execution excellence throughout the brand lifecycle.

YOUR PROFILE

We work hard at FIFA. We are dedicated, ambitious and innovative. And we respect our values. Always. For all roles, we seek talented people with an entrepreneurial spirit and a global mindset. The specific competencies we require for this position are:

• Experience in a global brand management & brand delivery function, preferably in large sports organisations
• Proven experience leading brand development and strategic planning process
• Adjacent experience in partner rights delivery, event dressing operations preferred
• Experience in leading go-to-market, 360 brand launch plans
• International experience in global sports events delivery is a strong plus
• Note: This is not a creative role – this is a brand management role
• University degree or equivalent in business, sports or events management
• Fluent in English
• Proficient in Word / PowerPoint / Excel
• Events Branding deep understanding
• Partnership rights delivery deep understanding
• Business driven with strong analytical skills
• Goal oriented and result-driven, strong decision making skills
• Has a sense of creativity and aesthetic sensitivity
• Well-structured and great organizational skills
• Ability to manage multiple projects in cross-functional collaboration
• Strong written and verbal skills, able to present strategy and concept to partners and management
• Entrepreneurial spirt with innovative mind-set
• Flexibility
• Self-Motivation
• Empathy
• Negotiating skills
• Political savvy
• Teamwork abilities
• Ability to travel as required (30%)

PERKS & BENEFITS

The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters. Alongside that privilege, we also offer some extra perks and benefits:

• Health and fitness: Regular football sessions for all abilities, plus on-site gym.
• Home office: Up to two days of home office per week if work permits and home office allowance for all.
• Language courses: Offered to all staff to aid personal and professional growth.
• Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
• Pension: Flexible pension benefits with generous employer contributions.
• Relocation assistance: A dedicated team will be on hand to support your relocation.
• Sustainability: We support all employees using public transport.
• Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
• Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.