Global Brand Activations Leader

On AG; Zürich; On-site; CHF 180,000 - 280,000; Full time

Job summary

On is seeking a Global Director of Brand Events to elevate our worldwide event ecosystem, shaping activation strategy, and building scalable formats and partnerships across markets. You will lead a high-performance global team and drive consistency with brand standards.

This role requires 10+ years in global events, 7+ years leading teams, and a track record in sportswear or community-driven marketing. You will collaborate with regions to translate On’s mission into memorable experiences

Qualifications

• 10+ years of experience leading and delivering global events.
• 7+ years of experience managing high-performing teams.
• Ideally experience within global sportswear, athletic, or performance brand.
• Experience in a creative agency environment with a strong creative and solution-oriented mindset.
• Deep expertise across physical, digital, and hybrid event formats at global scale.
• Strong leadership in highly matrixed, international organizations.
• Entrepreneurial, proactive, and driven to innovate and build new approaches.
• Excellent communicator with an inspiring, collaborative leadership style.

Responsibilities

• Set the global strategic vision for brand activations and events at On.
• Develop immersive event formats aligned with global campaigns and GTM initiatives.
• Identify and implement tools and technologies to elevate event experiences and enable scale.
• Source, negotiate, and manage partnerships with relevant organizations to drive impact.
• Promote and amplify the full range of On’s brand activations across channels and markets.
• Define global event brand standards and ensure consistent execution across all touchpoints.
• Analyze event performance and data to drive continuous improvement.
• Enable markets to execute events in line with global brand guidelines.
• Lead the development of communication frameworks across pre-, during-, and post-event moments.
• Grow and strengthen On’s global community and fan base through impactful activations.
• Build, lead, and develop a high-performing global team of brand activation and event experts.

Skills

Global events leadership

Team management

Strategic thinking

Entrepreneurial mindset

Communication skills

Community marketing

Hybrid events

Education

Bachelor's degree

Job description

On is seeking a Global Director of Brand Events to elevate our worldwide event ecosystem, shaping activation strategy, and building scalable formats and partnerships across markets. You will lead a high-performance global team and drive consistency with brand standards.

This role requires 10+ years in global events, 7+ years leading teams, and a track record in sportswear or community-driven marketing. You will collaborate with regions to translate On’s mission into memorable experiences