Founding Marketing Manager

klarent.ai; Zürich; On-site; CHF 120,000 - 180,000; Full time

Job summary

Klarent is seeking a Founding Marketing Manager to own end-to-end marketing—from strategy to execution—for an AI-driven QA product. You will shape positioning, messaging, and channel mix to reach engineering and QA leaders, and you’ll build the marketing function from the ground up.

You’ll lead social media, events, SEO, and paid campaigns, while mentoring a growing team and defining how Klarent is seen in the market. This is a rare chance to shape a category-defining product from day one.

Qualifications

• Proven B2B marketing experience across multiple channels.
• SEO depth: growing organic traffic via strategy, content, and technical SEO.
• AEO/GEO experience: optimizing for AI-driven search and answer engines.
• Paid ads: hands-on LinkedIn and Google Ads campaigns.
• Social and events: building a brand on social media and running events.
• Founder mindset: setting strategy and writing posts when needed.
• Strong written English: explain technical products clearly.

Responsibilities

• Own the Marketing Strategy: define positioning, messaging, and channel mix.
• Lead Social Media: build presence on LinkedIn and other channels, grow engineering/QA audience.
• Run Events: select conferences and webinars; own planning and follow-up.
• Drive SEO: keyword research, content planning, technical SEO, reporting.
• Own AEO/GEO: ensure Klarent is visible in AI-driven answers.
• Run Paid Campaigns: plan, launch, optimize ads; manage budget and reporting.
• Build the Team: lead the marketing team starting with a Marketing Associate.
• Measure What Matters: track pipeline impact across channels.

Skills

B2B marketing

SEO

AEO/GEO

LinkedIn Ads

Social & Events

Founder Mindset

Written English

Job description

The Opportunity

Our autonomous QA agents generate and run software tests without coding or manual work. Leading companies in banking, travel, software, and media rely on Klarent to catch bugs early and ship faster.

As our Founding Marketing Manager, you will own marketing end to end: social media, events, paid ads, SEO, and AEO/GEO. You will set the strategy, build the channels, and decide how Klarent shows up in front of engineering and QA leaders. This is a rare chance to build a marketing function from the ground up, working directly with our founders.

What You’ll Do

• Own the Marketing Strategy: Define positioning, messaging, and the channel mix, and turn them into a plan the whole company can rally behind.
• Lead Social Media: Build our presence on LinkedIn and other relevant channels, set the voice, and grow an audience of engineering and QA leaders.
• Run Events: Decide which conferences, meetups, and webinars are worth our time, and own them from planning to follow-up.
• Drive SEO: Own organic search strategy, from keyword research and content planning to technical SEO and reporting.
• Own AEO/GEO: Make sure Klarent is visible and accurately represented in AI-driven answers from tools like ChatGPT, Perplexity, and Google AI Overviews.
• Run Paid Campaigns: Plan, launch, and optimize ads on LinkedIn and Google, from targeting and creative to budget and reporting.
• Build the Team: Lead and mentor the marketing team as it grows, starting with a hands‑on Marketing Associate.
• Measure What Matters: Track pipeline impact across channels and double down on what works.

About You

Must-Haves:

• Proven B2B marketing experience, ideally in SaaS or developer tools, with ownership across multiple channels.
• SEO Depth: A track record of growing organic traffic through strategy, content, and technical SEO.
• AEO/GEO Experience: Hands‑on experience optimizing for AI‑driven search and answer engines. This is mandatory.
• Paid Ads: Hands‑on experience running and optimizing LinkedIn Ads and Google Ads campaigns.
• Social and Events: Experience building a brand on social media and running events that generate real conversations.
• Founder Mindset: Comfortable setting strategy one day and writing the post yourself the next.
• Strong written English and the ability to explain technical products simply.

Nice to Have:

• Experience marketing to engineering, QA, or platform teams.
• Experience building or leading a marketing team at an early‑stage startup.

Why Join Us?

• Founding Role: Shape how a category‑defining AI product is positioned and perceived from the start.
• Founder Access: Work directly with our founders on strategy, messaging, and growth.
• Next‑Gen Tech: Be part of one of the most exciting shifts in software, the rise of agentic AI.
• Real Ownership: Your decisions will shape the brand, the channels, and the team.