Marketing Manager

Cerrion; Zürich; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity package

Comprehensive benefits

Flat hierarchies

Zurich HQ office

Job summary

Cerrion AG in Zurich seeks a Marketing Manager to own our marketing engine end-to-end—from strategy and positioning to channel execution and automation. You will craft narratives for plant managers, operations leaders, and IT buyers; design demand-generation programs that fill the funnel with qualified leads; and implement tools to measure marketing measurably and repeatably.

This is a high-ownership role with a clear path to Marketing Lead as we grow.

Qualifications

• 4-8 years in high-growth B2B SaaS or AI marketing.
• Demand gen expertise across multiple channels (paid search, social, email, events, webinars).
• Ability to distill technical products into clear, compelling narratives.
• Marketing automation experience and data-driven decision making.
• Cross-functional collaboration with Sales, Product, and leadership.

Responsibilities

• Develop marketing strategy and positioning for Cerrion's manufacturing focus.
• Orchestrate campaigns across channels and events with clear owners and timelines.
• Drive demand generation programs to fill the funnel and measure CAC, LTV, and payback.
• Create and repurpose content (case studies, blogs, whitepapers, demos) to translate tech into business outcomes.
• Own digital presence, SEO/SEM, landing pages, and CRO initiatives.
• Select and implement a modern marketing tech stack and build dashboards for ROI.
• Provide sales feedback to improve targeting, messaging, and nurture flows.
• Develop thought leadership programs to elevate Cerrion's profile in manufacturing.

Skills

Demand generation

Content storytelling

Marketing automation

Cross-functional collaboration

Analytical mindset

Fast execution

Industrial/manufacturing familiarity

Job description

About Cerrion

At Cerrion, we're building the future of AI-enabled manufacturing. Headquartered in Zurich with more than $25M in funding from Creandum, Y Combinator, and top Silicon Valley investors, we're building the industrial AI platform to deploy AI Agents that can see what's happening on the production floor, automatically spot problems, and instantly intervene to keep lines running smoothly, at scale. Our technology is live in factories across 24+ countries, helping leading manufacturers in glass, beverage, food, CPG, building materials, and wood cut downtime by up to 50%.

Role Summary

As our Marketing Manager, you’ll take over and own our marketing engine end to end, from strategy and positioning to channel execution and automation. You'll craft narratives that resonate with plant managers, operations leaders, and IT buyers; design demand-generation programs that fill the top of the funnel with qualified leads; and implement the tools and processes that make marketing measurable and repeatable. This is a high-ownership role with a clear path to Marketing Lead as the company grows.

Responsibilities

• Marketing strategy and positioning: Develop a deep understanding of our ideal customer profiles (manufacturing verticals, buyer personas) and craft messaging that speaks to their pains: downtime reduction, quality assurance, safety risk reduction. Build positioning and a unified narrative that differentiates Cerrion in an increasingly crowded AI space.

• Orchestration and project management: Run several workstreams in parallel, from campaigns to events to content, with clear owners, timelines and priorities. Brief and manage external partners, hold stakeholders accountable, and use project management tools to keep everything visible and moving

• Demand generation and campaigns: Plan and execute multi-channel campaigns across paid search and social, email nurtures, webinars, events, and trade shows to drive qualified pipeline. Run experiments to test new channels (e.g., industry newsletters, podcasts) and refine based on CAC, LTV, and payback.

• Content and storytelling: Produce and repurpose high-impact content, including case studies, demos, whitepapers, blog posts, and product videos, that translate technical capabilities into business outcomes. Collaborate with Product and Customer Success to surface stories and amplify our voice.

• Digital presence: Own our website and social media presence, ensuring our digital touchpoints reflect the brand and convert visitors. Oversee SEO and SEM, landing pages, and CRO.

• Tools and automation: Select and implement a modern marketing stack (CRM and marketing automation, analytics, attribution) and build dashboards that track leads, funnel conversion, and ROI. Use AI tools to speed up copywriting, segmentation, and A/B testing.

• Metrics and reporting: Establish KPIs (MQLs, SQLs, pipeline contribution, CAC, LTV) and report weekly and monthly to founders. Build forecasts and explain variances.

• Sales feedback and alignment: Work hand-in-hand with our Sales team to monitor the quality of leads and conversions at each stage of the funnel. Regularly review feedback from demos and closed-won and closed-lost deals to adjust targeting, messaging, and nurture flows so Marketing and Sales remain tightly aligned on what "qualified" means.

• Brand and category creation: Work with the founders to position Cerrion as the leading platform for agentic AI in manufacturing. Develop thought leadership programs (events, podcasts, research reports) that elevate our profile and influence industry conversations.

Qualifications

• Experience: 4-8 years in high-growth B2B SaaS or AI marketing with a track record of building demand generation engines and hands‑on execution; experience as an early hire at a high-growth startup is essential.

• Demand gen expertise: Proven ability to plan, run, and measure multi-channel campaigns, including paid search and social, email, events, and webinars, with demonstrable impact on pipeline and revenue.

• Content and storytelling: Exceptional ability to distill technical products into clear, compelling narratives. Strong writing skills and a portfolio of assets (e.g., blog posts, case studies, thought leadership).

• Marketing automation: Experience selecting and configuring marketing tools, and using analytics to make data-driven decisions.

• Collaboration: Comfortable working cross-functionally with Sales, Product, and leadership; able to translate market insights into product and GTM recommendations.

• Bias for action: Ability to operate with autonomy, prioritize effectively, and execute quickly in a fast-paced environment.

• Nice to have: Experience marketing to industrial and manufacturing audiences; familiarity with AI/ML products; knowledge of demand generation best practices such as account-based marketing or product-led growth.

Why Cerrion

• Impact: You'll build the engine that brings Cerrion's AI into factories around the world, with end-to-end ownership and a clear path to leadership.

• Growth: Join a motivated, cross-functional team with a "best idea wins" culture and a clear path to growth, both personally and professionally.

• Compensation: Competitive salary, meaningful equity package, and comprehensive benefits.

• Work environment: Flat hierarchies, minimal bureaucracy, and a modern office at our Zurich HQ.

• Culture: Work alongside AI PhDs, ex-Googlers, and serial entrepreneurs from around the world, with regular team events.

If you're passionate about crafting narratives, building growth engines from scratch, and leaving a mark on a massive industry, we'd love to meet you.

Cerrion is an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees. We are open to all groups of people without regard to age, color, national origin, race, religion, gender, sex, sexual orientation, gender identity and/or expression, marital status, or any other legally protected characteristics.