European Marketing Communications Leader

Caterpillar; Genf; Sur place; CHF 150 000 - 210 000; Plein temps

Résumé du poste

Caterpillar Inc. in Europe seeks a customer-focused marketing leader to develop and execute integrated marketing strategies that generate demand, increase brand awareness, accelerate adoption of machines, services, and technology, and deepen customer relationships across the customer lifecycle.

As the Europe Marketing Communications & Channel Activation Leader, you will lead a team responsible for full-funnel marketing; digital marketing, campaign activation, public relations, events, creative

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Approximately 10+ years of progressive marketing experience in industrial sectors or B2C environments.
• Experience leading integrated marketing, digital marketing, brand, customer engagement, and demand generation programs.
• Proven success executing multi-channel marketing campaigns that deliver measurable commercial results.
• Strong understanding of digital marketing, paid media, content strategy, social media, marketing automation, analytics, public relations, and experiential marketing.
• Experience leading large-scale customer events, trade shows, conferences, and brand activation programs.
• Demonstrated ability to leverage customer insights, data, AI-enabled marketing capabilities, and emerging technologies.
• Experience working across complex matrixed organizations with dealers, agencies, and cross-functional stakeholders.
• Strong strategic thinking, influencing, and leadership capabilities.
• Experience developing customer-centric messaging and managing marketing activities across the sales funnel.

Responsabilités

• Strengthen Caterpillar’s brand presence across Europe by showcasing its world-class machines and industrial solutions.
• Develop and lead integrated marketing strategies that connect customer needs with the value of Caterpillar machines, services, technology, and solutions.
• Lead, coach, and develop a high-performing marketing team while building modern marketing operations and best practices.
• Translate customer, market, competitive, and performance insights into messaging, value propositions, programs, and ROI improvements.
• Adapt and activate Caterpillar-led marketing strategies for European markets with dealers and global teams.
• Create connected customer experiences across awareness, purchase, ownership, service, and advocacy.
• Steward marketing budgets, agency partnerships, and vendor relationships to maximize value and measurable outcomes.

Connaissances

Digital marketing

Brand management

Customer engagement

Demand generation

Multi-channel marketing

Analytics

Formation

Bachelor’s degree in Marketing

Outils

Marketing automation

CRM

Public relations

Description du poste

Caterpillar Inc. in Europe seeks a customer-focused marketing leader to develop and execute integrated marketing strategies that generate demand, increase brand awareness, accelerate adoption of machines, services, and technology, and deepen customer relationships across the customer lifecycle.

As the Europe Marketing Communications & Channel Activation Leader, you will lead a team responsible for full-funnel marketing; digital marketing, campaign activation, public relations, events, creative