Director, Global DTC eCommerce & Digital Experience

PAMP S.A.; Genf; Vor Ort; CHF 180.000 - 260.000; Vollzeit

Zusammenfassung

MKS PAMP SA seeks a senior ecommerce/DTC leader to own the PAMP.com direct-to-consumer channel from platform to customer, across website and app, excluding B2B. You will oversee end-to-end customer journeys, Veriscan integration, and brand-aligned marketing across regional rollouts.

You will drive strategic plans, KPIs (ROAS, CAC, LTV, AOV), and governance with BIG and group functions, ensuring compliant, secure, and premium client experiences.

Qualifikationen

• Master's degree in Marketing, e-commerce or a related field.
• 15+ years in senior ecommerce/DTC leadership across multiple markets with KPI ownership.
• Experience delivering brand-led, transactional capabilities across web and app via technical teams.

Aufgaben

• Define and implement the DTC strategy for PAMP.com and phased rollout.
• Develop market-entry plans (UAE/GCC first, then Europe 2027, then North America).
• Own end-to-end customer experience and brand alignment across web/app and Veriscan integration.
• Define Digital Marketing/SEO structure and oversee paid/owned/earned media.
• Own commercial performance metrics and monthly KPI reporting cadence.
• Oversee platform/app development with BIG and manage pricing, payments, and fulfilment.

Kenntnisse

Strategic thinking

Stakeholder management

Data-driven decision making

AI literacy

Leadership in scale-up

Travel readiness

Ausbildung

Master's degree in Marketing or E-commerce

Tools

AI tools

Jobbeschreibung

MKS PAMP SA seeks a senior ecommerce/DTC leader to own the PAMP.com direct-to-consumer channel from platform to customer, across website and app, excluding B2B. You will oversee end-to-end customer journeys, Veriscan integration, and brand-aligned marketing across regional rollouts.

You will drive strategic plans, KPIs (ROAS, CAC, LTV, AOV), and governance with BIG and group functions, ensuring compliant, secure, and premium client experiences.