Global Digital Director – Luxury Ecommerce & CRM

Oettinger Davidoff AG; Basel; Hybrid; CHF 180.000 - 260.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Two home office days per week (where 2

Five weeks of holidays per year

Employee discounts

Zusammenfassung

Oettinger Davidoff AG is seeking a Digital Director to architect and lead a global ecommerce and digital ecosystem. You will partner with IT to align architecture and data strategies with business goals, while driving CRM, loyalty programs and personalized digital engagement across markets.

The role requires a track record in digital transformation within premium brands, strong leadership, and the ability to unite retail and digital data into a single customer view.

Qualifikationen

• 10+ years of experience in ecommerce, CRM, digital marketing, loyalty and omnichannel consumer engagement in premium or luxury sectors.
• Experience leading digital transformation and consolidating regional platforms into a global ecosystem.
• Strong collaboration with IT to translate business needs into technical requirements.
• Proven CRM and clientelling implementations across retail and digital data.
• Deep understanding of customer journey optimization and digital behavior with impact on conversion and retention.
• Familiarity with social media, influencer marketing and digital community building in premium categories.
• Strong analytical capabilities with customer-centric segmentation and lifetime value modelling.
• Awareness of data privacy and marketing compliance in regulated categories.
• Experience in a central or HQ function coordinating with regional teams and distributors.
• Leadership to build new capabilities with a small team in a broad remit.
• Excellent communication across markets and cultures.
• University-level education in business/IT and MBA or equivalent is advantageous.
• Fluency in English; additional languages are an advantage.

Aufgaben

• Partnership with IT to define architecture, integrations, data models and security and translate business ambition into requirements.
• Lead global ecommerce and digital ecosystem strategy and standardization across regions.
• Establish advanced CRM and lifecycle marketing capabilities and a global loyalty ecosystem.
• Develop a scalable influencer and creator ecosystem with focus on USA as lighthouse market.
• Build customer lifetime value models and segmentation for higher retention and premium progression.
• Collaborate with regional marketing teams and commercial/retail to reflect local market realities.

Kenntnisse

Ecommerce strategy

CRM & loyalty

Data analytics

Cross-functional leadership

Digital marketing

Regulatory compliance

Strategic partnerships

Stakeholder management

English fluency

Project management

Ausbildung

University degree in business, marketing, IT or engineering

MBA or equivalent (advantage)

Jobbeschreibung

Oettinger Davidoff AG is seeking a Digital Director to architect and lead a global ecommerce and digital ecosystem. You will partner with IT to align architecture and data strategies with business goals, while driving CRM, loyalty programs and personalized digital engagement across markets.

The role requires a track record in digital transformation within premium brands, strong leadership, and the ability to unite retail and digital data into a single customer view.