Digital Acquisition Manager – Maternity cover

Clarins Group; Plan-les-Ouates; Vor Ort; CHF 120.000 - 165.000; Vollzeit

Benefits dieser Stelle

Learning & development

Growth opportunities

Competitive compensation

Zusammenfassung

Clarins Group in Geneva is seeking a Digital Acquisition Manager to lead paid media for the Nordic ecommerce sites (Sweden, Norway, Denmark, Finland). You will own multi-channel acquisition, optimize budgets and drive revenue against KPIs.

You will work closely with the Marketing, Digital & Ecommerce teams and a media agency to implement Paid Search, Shopping/PMax, Paid Social, Affiliates, and Display strategies, while analyzing performance and ensuring brand guidelines.

Aufgaben

• Own and optimize cross-channel paid media budgets to meet targets.
• Lead acquisition strategy across Paid Search, Shopping/PMax, Paid Social, Affiliates, Display, in partnership with the agency.
• Monitor KPIs (traffic, CPA, ROAS) and provide data-driven optimizations.
• Oversee campaign execution from briefing to deployment and reporting.
• Manage and challenge the media agency for ongoing optimization.

Jobbeschreibung

Digital Acquisition Manager

Ready to bring passion into your career?

Clarins Group is not only a fast-growing, leading beauty company, we’re also a committed, family-owned enterprise with a fiercely independent and pioneering spirit. As one of the top skin care companies worldwide, with a strong position in Europe and the Americas and growth accelerating in Asia, we’re looking for a Digital Acquisition Manager for our Nordics Ecommerce activity, based in Geneva.

The role:

Reporting to the Marketing, Digital & Ecommerce Director, the focus for the Digital Acquisition Manager will be to build, manage and execute all digital acquisition levers for the 4 Nordics websites (Sweden, Norway, Denmark and Finland), with the objective to meet and exceed business goals, drive revenue, and reach KPIs.

What you’ll do:

The Acquisition Manager is responsible for driving qualified traffic and profitable online growth through strategic management and optimization of paid acquisition channels. You will develop and execute a paid media strategy which will include:

• Own and monitor cross-channel paid media budgets, ensuring the optimal media mix and allocation to deliver traffic, revenue and profitability targets.
• Develop and execute the acquisition strategy across Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation, in close collaboration with the media agency
• Drive acquisition performance, closely monitoring key KPIs (traffic, conversion, CPA, ROAS, revenue etc) and translating performance data into clear insights, optimizations and recommendations
• Lead the operational execution of campaigns, from briefing and asset coordination to deployment, tracking, optimization and reporting, ensuring campaigns launch on time and according to brand guidelines
• Manage and challenge the media agency, ensuring strong execution, continuous optimization, accurate reporting and proactive recommendations

You are:

• Customer centric, results-oriented and analytical
• Commercially minded
• A strong team player
• Curious and proactive

You have:

• 3+ years of experience in a Digital Acquisition / Performance Marketing role, within an e-commerce environment
• Strong understanding of e-commerce and performance marketing
• Hands-on knowledge of key acquisition channels: Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation
• Strong command of analytics and media platforms: GA4, Google Ads and Meta Ads Manager; knowledge of TikTok Ads is a plus
• Experience working with and challenging media agencies
• A good understanding of the broader 360° brand and digital ecosystem
• Fluent English; knowledge of a Nordic language is a strong plus

We have:

• Distinctive, high-quality products and services
• A longstanding commitment to social, economic and ecological initiatives
• Growth opportunities
• Learning & Development
• An attractive compensation and benefits package

If you have a curious mind and are always questioning how things can be done better, the ability to take risks and accept new challenges, join us!