Digital Marketing Manager (f/m/d)

Akris AG; Sankt Gallen; Vor Ort; CHF 110.000 - 140.000; Vollzeit

Zusammenfassung

Akris AG in St. Gallen invites an experienced Digital Marketing Manager to join our international fashion team. You will shape the company’s digital marketing strategy, run multi-channel campaigns, and own the marketing budget, driving customer engagement and growth.

You will work closely with cross-functional partners to ensure consistent brand messaging across platforms. You will manage campaigns across paid social, Google Ads, SEO, email marketing and content, while leveraging data insights

Qualifikationen

• 4+ years of experience in digital marketing or a similar role with a track record of multi-channel campaigns.
• Strong knowledge of Google Ads, Meta Ads, GA4, SEO, CRM/email marketing and digital analytics.
• Experience managing marketing budgets, agencies and external partners with good project management.
• Excellent communication and collaboration skills across teams and priorities in a dynamic environment.
• Entrepreneurial and hands-on mindset focused on delivering measurable business results.
• Experience in fashion, luxury, B2C, e-commerce or international markets is a plus.
• English fluent; German and Italian are a plus.

Aufgaben

• Develop and execute the company’s overall digital marketing strategy aligned with business objectives.
• Plan, manage and optimize campaigns across paid social, Google Ads, SEO, email marketing, content and other channels.
• Own the digital marketing budget and allocate resources and media spend effectively.
• Monitor campaign performance and improve ROI, conversions, acquisition and efficiency.
• Manage and improve the company’s website, landing pages and digital customer journey.
• Collaborate with content, sales, creative and other teams for consistent messaging and campaigns.
• Manage relationships with external agencies, freelancers and partners when needed.
• Develop reporting dashboards and translate data into actionable insights.
• Conduct market, competitor and audience analysis to identify opportunities and trends.
• Support content and social media strategy to align with brand objectives.
• Stay updated with developments and best practices in digital marketing.
• Lead projects from strategy through execution, measurement and optimization.

Kenntnisse

Digital marketing

Google Ads

Meta Ads

GA4

SEO

CRM/email marketing

Web analytics

Budget management

Project management

Communication

Tools

Google Ads platform

Meta Ads Manager

GA4

CRM systems

Jobbeschreibung

As an internationally active fashion company, we create fashion and accessories with clear architectural lines for the modern woman. From the idea to the finished product, we work on our collections with passion and high-quality standards. With us, you have the opportunity to contribute your personality in an inspiring and creative working environment - become part of our Akris team: Together, we create!

To reinforce our team in St. Gallen we are searching for a

Digital Marketing Manager (f/m/d)

For this role we are seeking an experienced and hands-on digital marketing professional who combines strategic thinking with strong operational execution. Working closely with cross-functional teams and external partners, you will drive digital marketing initiatives that strengthen brand visibility, customer engagement, and business growth.

This includes the following tasks:

• Develop and execute the company’s overall digital marketing strategy, aligned with business and commercial objectives.
• Plan, manage and optimize digital campaigns across relevant channels, including paid social, Google Ads, SEO, email marketing, content and other digital platforms.
• Own the digital marketing budget and ensure effective allocation of resources and media spend.
• Monitor campaign performance and identify opportunities to improve ROI, conversion rates, customer acquisition and overall marketing efficiency.
• Manage and continuously improve the company’s website, landing pages and digital customer journey.
• Work closely with content, sales, creative and other teams to ensure consistent messaging and effective campaign execution.
• Manage relationships with external agencies, freelancers and other digital marketing partners when required.
• Develop and maintain reporting dashboards, translating data into clear insights and actionable recommendations.
• Conduct market, competitor and audience analysis to identify new opportunities and emerging trends.
• Support the development of the company’s content and social media strategy, ensuring that digital activities contribute to broader brand objectives.
• Stay up to date with the latest developments, tools, platforms and best practices in digital marketing.
• Take ownership of projects from strategy and planning through to execution, measurement and optimization.

What makes you a great fit:

• 4+ years of experience in digital marketing, performance marketing or a similar role, with a proven track record of developing and executing multi-channel digital marketing strategies.
• Strong knowledge of Google Ads, Meta Ads, GA4, SEO, CRM/email marketing and digital analytics, with the ability to translate data into actionable insights and recommendations.
• Experience managing marketing budgets, agencies and external partners, combined with strong project management and organizational skills.
• Excellent communication skills, with the ability to collaborate effectively across teams and manage multiple priorities in a dynamic environment.
• Proactive, entrepreneurial and hands-on mindset, with a strong focus on delivering measurable business results.
• Experience in fashion, luxury, B2C, e-commerce and/or international markets; agency experience is a plus.
• English fluent, German & Italian are a plus

Join us in a dynamic and international environment. We look forward to getting to know you and growing together.