International Brand Marketing Lead — QSR (Burger King & Popeyes)

Restaurant Brands International; Zug; On-site; CHF 90,000 - 120,000; Full time

Benefits offered by this job

Global paid parental leave

Telemedicine and mental wellness

Job summary

Restaurant Brands International Inc. is seeking a hands-on marketer to join RBI’s International Marketing team, supporting EMEA, APAC and Latin America. This role focuses on Burger King and Popeyes, translating brand priorities into locally activatable marketing across markets.

You will manage projects from brief to production, collaborating with regional teams, franchisees and agencies. Burger King will be the core focus, with opportunities to support Popeyes as priorities evolve.

Qualifications

• 5–8 years in marketing, consumer communications, or related roles in FMCG/CPG or QSR.
• Experience managing integrated marketing projects end-to-end.
• Strong project management and stakeholder coordination.

Responsibilities

• Manage Burger King and Popeyes marketing projects, from briefs to activation.
• Develop bold, effective creative with cross-functional teams and agencies.
• Roll out marketing toolkits for local market activation.
• Support strategic brand development for key food platforms.
• Collaborate with regional teams, markets, and franchisees throughout development.
• Translate insights into compelling brand stories and activations.
• Own project plans, budgets, timelines, and risk mitigation.

Skills

Marketing experience

Project management

Stakeholder management

Agency collaboration

Cultural insights

PowerPoint

English fluency

Education

University degree or equivalent

Tools

MS Office

AI tools interest

Job description

Restaurant Brands International Inc. is seeking a hands-on marketer to join RBI’s International Marketing team, supporting EMEA, APAC and Latin America. This role focuses on Burger King and Popeyes, translating brand priorities into locally activatable marketing across markets.

You will manage projects from brief to production, collaborating with regional teams, franchisees and agencies. Burger King will be the core focus, with opportunities to support Popeyes as priorities evolve.