B2B Growth & Product Marketing Lead

Proton; Genf; Vor Ort; CHF 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Stock options

In‑person collaboration

Flexible working

Extensive learning & development

Zusammenfassung

Proton in Switzerland is seeking a senior product marketing leader to drive Proton’s product marketing across consumer units, from positioning to launches and audience insights. You will head the product marketing function as an integrative leader across marketing, working with digital, social, content and other teams.

You’ll shape value propositions for our products, manage campaigns across growth stages, and collaborate with product/BU teams to influence roadmap and go-to-market strategy in a

Qualifikationen

• 12–15 years of experience in a product marketing role in B2C tech companies, preferably SaaS.
• Voracious early adopter of new technologies across diverse fields from privacy to AI and crypto.
• Ability to translate complex products into simple, human-centric messaging.
• Deep experience managing campaigns and growth levers from awareness to monetization.
• Strong empathy for customers and a track record of successful product launches in fast-paced environments.
• Unconventional marketer with earned-first approach and leadership across marketing channels.

Aufgaben

• Be the voice of the customer in conversations and lead user research to identify target segments.
• Shape value propositions with jobs-to-be-done thinking and redefine category positioning.
• Bridge product/BU and marketing, influencing roadmaps and go-to-market cadence.
• Develop and own marketing strategy and plans for Proton products aligned to growth goals.
• Lead marketing teams to execute plans and unblock cross-team challenges quickly and decisively.
• Champion Proton values within the team and drive audience, marketing, and comms strategy.

Kenntnisse

Product marketing leadership

Customer research

Go-to-market strategy

Cross-functional leadership

Campaign management

Strategic storytelling

Leadership

Jobbeschreibung

Proton in Switzerland is seeking a senior product marketing leader to drive Proton’s product marketing across consumer units, from positioning to launches and audience insights. You will head the product marketing function as an integrative leader across marketing, working with digital, social, content and other teams.

You’ll shape value propositions for our products, manage campaigns across growth stages, and collaborate with product/BU teams to influence roadmap and go-to-market strategy in a