Website & Marketing Assistant

SENTALER; Toronto; On-site; CAD 40,000 - 70,000; Full time

Job summary

An innovative luxury fashion company is seeking a Marketing Assistant to join their dynamic team in Toronto. This role offers the opportunity to engage in various marketing initiatives, including website management and SEO strategies. The ideal candidate will have a strong background in business or marketing, excellent communication skills, and a keen eye for detail. In this fast-paced environment, you'll collaborate with creative minds to enhance the brand's online presence and support exciting marketing projects. If you're passionate about fashion and eager to contribute to a vibrant team, this is the perfect opportunity for you.

Qualifications

• Proficiency in MS Office and Adobe Creative Suite is essential.
• Excellent communication skills required for writing and editing.
• Experience with Google Analytics and SEO is a plus.

Responsibilities

• Maintain and update the company website content.
• Support on-page SEO strategies to enhance visibility.
• Collaborate with web developers to fix website issues.

Skills

MS Office Suite

Adobe Creative Suite

Communication Skills

Attention to Detail

SEO Knowledge

Problem-Solving Skills

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in E-commerce

Bachelor’s degree in Marketing

Tools

Google Analytics

Photoshop

Illustrator

InDesign

Job description

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SENTALER is a fast-growing, global luxury fashion company based in Toronto. Our mission is to inspire and empower our consumers and community through our collections and partnerships. Creativity and attention to detail are at the forefront of our strategy, while we strive to empower individualism, inclusivity, and diversity, and continuously promote a positive and creative team environment.

PRIMARY RESPONSIBILITIES

1. Maintain the company website, ensuring content is up to date, including images, videos, and copy, all adhering to brand standards.
2. Prepare for and execute pre-planned website content updates, which may occur during work hours, late evenings, or weekends.
3. Monitor, track, and report on website performance and functionality to improve user experience and accessibility.
4. Support the implementation of the new website, including creating and optimizing new pages.
5. Edit and prepare website product copy and SENTALER blog content.
6. Support and execute on-page SEO strategies, including adding keywords and meta descriptions.
7. Create and maintain an up-to-date website content calendar.
8. Collaborate with web developers to fix errors and bugs as needed.
9. Assist with managing the company's digital asset library and organization.
10. Support marketing initiatives, including CRM management, photoshoots, and events, assisting with setup and cleanup.
11. Act as a point of contact for the operations and fulfillment teams regarding product and inventory updates.
12. Research industry trends and best practices.
13. Perform other administrative duties as required.

QUALIFICATIONS

1. Bachelor’s degree in Business Administration, E-commerce, Marketing, or a relevant field.
2. Proficiency in MS Office Suite (Word, Excel) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
3. Excellent communication skills, including writing, editing, and proofreading.
4. High attention to detail with a keen eye for aesthetics and error detection.
5. Self-motivated with the ability to thrive in a fast-paced, deadline-driven environment.
6. Creative thinking, problem-solving skills, and ability to generate new ideas.
7. Strong work ethic and time management skills.
8. Ability to work independently and collaboratively.
9. Experience with Google Analytics, SEO, or SEM is an asset.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Retail, Apparel, and Fashion

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