Assistant Marketing Manager

EnsembleIQ; Toronto; Hybrid; CAD 55,000 - 85,000; Full time

Job summary

An established industry player is seeking an Assistant Marketing Manager to drive growth in media audience and event attendance for a portfolio of Canadian B2B brands. This dynamic role involves collaborating with top brands in the grocery market, executing integrated marketing programs, and leading campaigns that generate qualified leads. You'll be part of a team that values creativity and collaboration, ensuring impactful marketing strategies that resonate with diverse audiences. If you're passionate about marketing and eager to make a difference in a vibrant, fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5+ years of B2B marketing experience, including sales and event marketing.
• Strong marketing copywriting skills with attention to detail.

Responsibilities

• Support marketing strategy for Product of the Year Canada and Canadian Grocer.
• Develop and manage marketing campaigns for B2B events and awards.

Skills

B2B Marketing

Sales Marketing

Event Marketing

Copywriting

Campaign Analysis

Collaboration

Creativity

Education

Bachelor's degree in Marketing

Tools

Marketo

Canva

Adobe Suite

Hootsuite

Google Ads

Job description

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Job Description

This role is hybrid one day per week on Wednesdays and remote four days per week.

About Us: Honored as the Best Company for Career Growth, Best Leadership Teams, and Canada's Best Employers For Recent Graduates by Comparably, EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities. Learn more at ensembleiq.com.

About the Role: The Assistant Marketing Manager, in alignment with the Marketing Manger, and with guidance from the Senior Director of Marketing, will be responsible for the overall development and execution of integrated marketing programs for a portfolio of Canadian B2B brands and events primarily serving the grocery markets to drive growth in media audience, event attendees, and advertiser/sponsorship leads. You will work with some of the preeminent brands in the industry, uch as Product of the Year Canada and Canadian Grocer, including relevant industry events and awards programs.

Key Responsibilities

• Support the overall marketing strategy for Product of the Year Canada and Canadian Grocer, media and events, to ensure fulfillment of sales, brand, and event marketing objectives via a variety of marketing channels.
• Closely partner with the Marketing Manager and Event Registration Specialist for marketing execution support of campaigns, initiatives and events.
• Sales Marketing: Lead campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects—creating demand, nurturing interest, and generating qualified leads to increase the overall sales pipeline. Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated.
• Brand Marketing: Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio—elevating the brands within the industry. Execute campaigns across a variety of channels, including email, programmatic, content syndication, retail media, and more. Liaison with the publisher and editor to understand key brand attributes to support marketing needs.
• Event & Award Marketing: Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian consumer goods and grocery market—driving interest, registrations, attendance, nominations, and sponsorship leads throughout the event & award cycles; Working closely with the brand team and with Event Operations.
• Marketing Analysis & Reporting: Measure, track and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth.
• Team Coordination: Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects that span multiple brands and teams, including Editorial and Audience Development.

Position Requirements

• 5+ years of B2B marketing experience, including sales marketing, and event/webinar experience with retail and CPG markets preferred.
• Bachelor’s degree in marketing or equivalent experience
• 5% business travel to events, as required
• Technical Proficiency
• Copywriting: Strong marketing copywriting skills with attention to detail. Writing marketing emails, social posts, and sales collateral.
• Design: A good eye for design and the ability to create visually engaging content.
• Campaign Analysis: Skilled at measurement, tracking, and analysis of the performance of campaigns (A/B testing, benchmarking, etc.). Comfortable using Google Sheets to manage data.
• Software Experience
• Marketing Automation Tool: Experience with marketing data and ESPs, preferably Marketo.
• Design Tool: Experience with Canva or Adobe Suite is required.
• Proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads (or similar) is required.
• Soft Skills
• Curious & Creative: You like to learn new things, delve into problems, and recommend & test solutions.
• Collaborative & Good Communicator: You like to work with people. You listen to their needs and can successfully secure buy-in for initiatives. Clear and effective communication, especially through presentations, both written and verbal is a must.
• Results-focused: Proactive and focused on continuous improvement.
• Process-driven & Organized: High attention to detail with the ability to manage multiple competing deadlines at a time. Excellent prioritization and organizational skills are required.
• Adaptable: Ability to work independently, collaboratively, and efficiently in a fast-paced matrixed environment

Check out what it's like to work at EnsembleIQ.

EnsembleIQ is an equal opportunity employer and committed to diversity and inclusion. We provide accommodations at all stages through recruitment and employment in accordance with Human Rights and accommodation legislation upon request.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Information Services, Marketing Services, and Technology, Information and Media

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