Website Manager (copy)

Lone Wolf Technologies; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Lone Wolf Technologies is seeking a Website Manager to own the end-to-end website experience, write copy that converts, and continuously improve the site based on data and testing.

You will manage day-to-day site updates, perform front-end tweaks with HTML/CSS/JS, optimize conversions, run A/B tests, monitor analytics, and partner with Marketing, Design, and Growth to launch compelling pages.

Qualifications

• Own day-to-day website management including content updates and CMS structure.

Responsibilities

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
• Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
• Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
• Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
• Conduct regular audits of site content, links, and functionality to catch and fix issues proactively

Skills

CMS management

HTML/CSS/JS

Copywriting

CRO

A/B testing

Analytics

SEO

Collaboration

JSON-LD

Tools

Sanity CMS

Job description

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.

Responsibilities:

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
• Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
• Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
• Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
• Conduct regular audits of site content, links, and functionality to catch and fix issues proactively