Website Manager

Wing Assistant; Toronto; Remote; CAD 153,000 - 189,000; Full time

Job summary

A leading virtual talent company in Toronto seeks a seasoned web presence manager. You will optimize and build landing pages to boost conversion rates, utilizing tools like WordPress and Google Tag Manager. The ideal candidate will possess strong experience in CRO and a flair for visual design, achieving measurable improvements in web performance. This role offers a competitive salary and remote work flexibility.

Benefits

Competitive salary

Performance-based bonuses

Remote-first culture

Health Insurance

High autonomy

Qualifications

• 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
• Expert-level experience in WordPress (Elementor) and Figma.
• Hands-on with GA4, Google Tag Manager.
• Strong visual design skills preferred.

Responsibilities

• Design, build, and launch new landing pages and site sections.
• Run QA and monitoring on pages, forms, and events.
• Partner with the Performance Marketer for alignment.
• Run and interpret CRO tests; report weekly.

Skills

Web presence management

CRO testing and optimization

WordPress (Elementor)

Google Tag Manager

General design skills

Tools

GA4

Figma

VWO

Heatmapping tools

Job description

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

1. Website Development & Execution
   • Build and maintain landing pages and core site experiences using WordPress and Elementor.
   • Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
   • Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
   • Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
2. Conversion Optimization
   • Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
   • Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
   • Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
3. Analytics & Tagging
   • Set up and maintain accurate event tracking via Google Tag Manager and GA4.
   • QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
   • Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
4. Design & User Experience
   • Work directly in Figma to iterate on high-performing layouts.
   • Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
   • Maintain a scalable design system and "template library" for rapid deployment across campaigns.

Day-to-day responsibilities

• Design, build, and launch new landing pages and site sections in WordPress/Elementor.
• Run QA and monitoring on pages, forms, and events.
• Partner with the Performance Marketer to ensure ads and landing page alignment.
• Run and interpret CRO tests; report wins and next actions weekly.
• Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Requirements

• 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
• Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
• Hands-on with GA4, Google Tag Manager, and heatmapping tools.
• Demonstrated ability to improve key metrics through structured experimentation.
• Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
• Eye for design - understands modern visual standards, typography, and responsive layouts.
• Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Nice to have

• Familiarity with programmatic page generation and SEO-oriented templates.
• Experience collaborating on ad creative or video storyboards.
• Working knowledge of Looker Studio, basic SQL, or Webflow.
• Deeper design skills.
• Other areas of marketing knowledge.

KPIs you’ll be measured on

• Website Conversion Rate (Lead to Deal)
• Page speed and technical health (Core Web Vitals)
• CRO Test Velocity and Win Rate
• Number of high-quality new pages shipped per quarter
• Attribution integrity and tag accuracy

Benefits

• Competitive salary
• Performance-based bonuses
• Software for Upskilling & Productivity
• Remote-first culture - work from anywhere in the world
• Paid Time Off- Health Insurance
• High autonomy, low bureaucracy
• Fast-track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership

Salary: $110,000 - $135,000 a year