Web Marketing Manager

StackAdapt; Toronto; On-site; CAD 70,000 - 86,000; Full time

Benefits offered by this job

Highly competitive salary

Retirement / 401K / pension savings globally

Access to a comprehensive mental health care program

Health benefits from day one

Work‑from‑home reimbursements

Job summary

StackAdapt, located in Toronto, Ontario, is seeking a Web Marketing Manager to enhance their website as a premier marketing channel. This individual will strategize, execute, and optimize impactful web experiences that align with business goals and enhance brand value.

The successful candidate will leverage their expertise in web content, user experience, and analytics to optimize performance, collaborating with stakeholders to create content that drives engagement and conversion.

Qualifications

• 5+ years of experience in web content strategy, content marketing or digital experience roles.
• Exceptional writing and editing skills with strong editorial judgment.
• Strong understanding of content strategy, information architecture, UX principles, and SEO.

Responsibilities

• Develop website messaging and content strategies that align with business goals and audience needs.
• Write compelling, conversion-focused web copy that communicates StackAdapt’s value.
• Own web initiatives from concept through launch, driving content strategy and optimization.

Skills

Web content strategy

Content marketing

Web copywriting

Digital experience

SEO principles

Project management

Stakeholder management

Tools

WordPress

HubSpot

Crazy Egg

Semrush

ChatGPT

Job description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey.

We’re looking for a Web Marketing Manager to evolve StackAdapt’s website into a best‑in‑class marketing channel — one that tells our brand story with clarity, supports business goals, and converts high‑intent audiences across the customer journey.

This individual‑contributor role owns the strategy, execution, and optimization of high‑impact web experiences that strengthen our brand narrative, communicate StackAdapt’s value in a compelling way, and support measurable business outcomes. It requires exceptional writing and storytelling skills, strong strategic thinking, and a deep understanding of how content, user experience, and search work together to drive results.

Responsibilities include partnering with stakeholders to understand business objectives, translating audience needs into compelling web experiences, and developing messaging strategies that drive engagement and conversion. From new landing pages to site‑wide initiatives, you will independently own web projects from concept through launch and optimization, identifying opportunities to improve existing experiences through content optimization, SEO, user behavior insights, and performance data.

What You’ll Be Doing

• Develop website messaging and content strategies that align with business goals, audience needs, and campaign objectives.
• Write compelling, conversion‑focused web copy that clearly communicates StackAdapt’s value and simplifies complex concepts.
• Own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimization.
• Partner with designers and developers to bring new pages and experiences to life.
• Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities, optimize content, and improve performance.
• Support monthly and quarterly website reporting, and provide recommendations based on key findings.
• Shape web experiences that balance brand storytelling, audience education, and conversion goals.
• Collaborate with regional teams to support multilingual content and localization initiatives.
• Explore and implement AI‑enabled workflows that improve efficiency, content creation, personalization, and web performance.
• Stay informed on industry trends, emerging technologies, and best practices.

We’re Looking For

• 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles.
• Exceptional writing and editing skills with strong editorial judgment.
• Experience leading complex cross‑functional projects with multiple stakeholders and competing priorities.
• Strong understanding of content strategy, information architecture, UX principles, SEO, and conversion‑focused content design.
• Hands‑on experience using web analytics and reporting tools.
• Strong knowledge of SEO principles and how search, content, and user experience work together.
• Comfortable working independently and managing projects from concept to execution.
• Demonstrated stakeholder management, communication, and organizational skills.
• Experience with CMS platforms such as WordPress or HubSpot.
• Curiosity about AI and emerging technologies and understanding of their application to web and content performance.

Nice to Have

• Experience supporting localization and multilingual web experiences.
• Experience in B2B SaaS, adtech, martech, or technology companies.
• Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools such as ChatGPT.

Why This Role Matters

Our website is one of StackAdapt’s most important growth channels. This role ensures high‑impact web experiences that strengthen messaging, improve conversion, support global marketing initiatives, and create impact across the customer journey.

Compensation

Base salary range for candidates located in Ontario, Canada: $70,000 CAD - $86,000 CAD per annum. Additional compensation may include annual bonuses, commissions, equity, and a comprehensive benefits package.
Final compensation will be determined by experience, skills, and location.

Benefits

• Highly competitive salary
• Retirement / 401K / pension savings globally
• Competitive paid time off packages
• Access to a comprehensive mental health care program
• Health benefits from day one
• Work‑from‑home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Support for personal development initiatives (conferences, courses, books)
• Access to StackAdapt programmatic courses and certifications
• Parental leave program
• A friendly, welcoming, and supportive culture
• Social and team events

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals. We welcome people of all backgrounds, identities, and abilities. If you have any requests to support you throughout the interview process, please let our Talent team know.

We use artificial intelligence (AI) to streamline the review of candidates and assess fit based on the criteria outlined in this posting. AI is not used to make any final hiring decisions.