Manager, Website Experience

Loopio; Toronto; Remote; CAD 90,000 - 125,000; Full time

Benefits offered by this job

Health benefits

MacBook provided

Internet subsidy

Home office budget

Remote-first culture

Learning stipend

Job summary

Loopio is seeking a Website Experience Manager to own development, optimization, and evolution of our marketing website and broader web experience. This is a hands-on role at the intersection of web development, CRO, and AI-enabled development.

You will combine WordPress expertise with a growth mindset, building custom Gutenberg blocks, leveraging modern animation, and using AI coding agents to ship high‑quality web experiences faster.

Qualifications

• 4+ years in web development/management or comparable role, preferably B2B SaaS.
• Deep hands-on WordPress experience and Gutenberg block architecture.
• Experience with GSAP or similar JavaScript animation libraries.
• Strong HTML/CSS/JS/PHP skills; React experience valued.
• Knowledge of responsive design, performance, and technical SEO.
• Experience integrating with HubSpot/Salesforce and form config.
• Experience with Git workflows.
• Demonstrated use of AI coding tools in development workflow.
• Experience running CRO experiments and A/B tests.

Responsibilities

• Own ongoing development, maintenance, performance, and evolution of Loopio's marketing website and related web properties.
• Translate marketing, SEO, and campaign requirements into optimized web experiences.
• Maintain scalable website architecture for fast launches and consistent experiences.
• Work with WordPress block editor concepts, templates, patterns, and reusable components.
• Identify technical debt and propose improvements to development processes.
• Collaborate with design to translate Figma concepts into production experiences.
• Use AI coding agents to accelerate development, debugging, and documentation.
• Explore MCP servers, automated testing, browser automation, and agent-based workflows.
• Partner with Growth Marketing to CRO initiatives and experiment roadmaps.
• Build and launch A/B and multivariate tests across pages and journeys.
• Support lead capture, routing, attribution, and CRM handoffs.
• Own hosting and management of Loopio.com on cloud hosting.

Skills

WordPress

Gutenberg blocks

GSAP

HTML

CSS/SCSS

JavaScript

PHP

React

SEO

CRO experiments

AI coding tools

Git/GitHub

Tools

Git/GitHub

Claude Code

Codex

Gemini CLI

Job description

Take your career to new heights with Loopio!

Loopio is looking for a Website Experience Manager to own the development, optimization, and evolution of our marketing website and broader web experience.

This is a hands‑on role sitting at the intersection of web development, conversion rate optimization, and AI‑enabled development. You’ll be responsible for ensuring Loopio’s website is fast, scalable, visually compelling, easy to maintain, and most importantly, effective at turning visitors into pipeline.

We’re looking for someone who combines strong technical WordPress expertise with a growth mindset. You should be comfortable building custom Gutenberg blocks, creating interactive web experiences using GSAP and modern animation techniques, diagnosing and improving landing page conversion performance, and leveraging Claude Code or other AI coding agents to ship high‑quality web experiences faster.

This is not a traditional “ticket‑taking” web developer role. You’ll help shape how Loopio builds and optimizes its website.

Note: This is an existing vacancy on the team

What You’ll Be Doing

• Own the ongoing development, maintenance, performance, and evolution of Loopio's marketing website and related web properties.
• Translate growth, brand, product marketing, SEO, and campaign requirements into optimized web experiences.
• Maintain a scalable website architecture that enables the marketing team to launch and iterate quickly without sacrificing performance or consistency
• Work comfortably with WordPress custom block editor concepts including block.json, custom block development, static vs. dynamic blocks, templates, patterns, and reusable components.
• Identify technical debt and proactively recommend improvements to the website's development processes.
• Partner closely with Loopio's design team to translate Figma concepts into polished, responsive, production‑ready experiences.
• Use AI coding agents to accelerate page development, debugging, refactoring, documentation, QA, and repetitive development work.
• Explore emerging capabilities such as MCP servers, coding agents, automated testing, browser automation, and agent‑based development workflows to continuously improve how Loopio builds for the web.
• Partner closely with Growth Marketing to develop and execute Loopio's CRO and website experimentation roadmap to create measurable improvements to conversion performance.
• Build and launch A/B and multivariate tests across landing pages, navigation, CTAs, forms, page structure, messaging, and user journeys
• Work with Marketing Operations to troubleshoot issues involving lead capture, enrichment, routing, attribution, tracking, and CRM handoffs.
• Own the hosting and management of Loopio.com and the associated website on cloud hosting platform.

What You’ll Bring To The Team

• 4+ years of experience in web development, management, or a comparable role, ideally within B2B SaaS.
• Deep hands on experience developing and maintaining WordPress websites.
• Experience working with Gutenberg and modern WordPress block architecture, ideally including Full Site Editing.
• Experience with GSAP or comparable JavaScript animation libraries is highly valued.
• Strong working knowledge of HTML, CSS/SCSS, JavaScript and PHP, with React experience highly valued.
• Strong understanding of responsive development, accessibility, browser compatibility, performance optimization, and technical SEO.
• Support website‑to‑CRM integrations across HubSpot and Salesforce, including form configuration, field mapping, lead routing, campaign tracking, attribution and data capture
• Experience working within Git/GitHub branch‑based development workflows.
• Demonstrated use of AI coding tools as part of your day‑to‑day development workflow.
• Advanced experience with Claude Code, Codex, Gemini CLI, or comparable terminal‑based AI development tools.
• Demonstrated experience running CRO experiments and A/B tests that produced measurable improvements in conversion or business outcomes.

Where You'll Work

• Loopio is a remote‑first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.
• Our employees (or Loopers, as we call ourselves!) live and work in Canada (British Columbia and Ontario), London, and India (specifically in Gujarat, Maharashtra, and Bengaluru).
• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
• We offer flexible co‑working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co‑working space located in the heart of Downtown Toronto and a 12‑minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday
• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1‑on‑1s, we leverage Lattice for our 1:1s and performance conversations
• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
• We offer a wide range of health and wellness benefits to support your physical and mental well being, starting day 1 with Loopio.
• We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work‑from‑home budget to help get your home office all set up.
• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
• Participate in townhalls, AMA (Ask‑Me‑Anything), and quarterly celebrations to celebrate the big wins and milestones as one team!
• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year‑round.
• You’ll be a part of an award‑winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this

Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment

At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews

The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI‑generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem‑solving abilities - not those of an AI assistant. If AI‑generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process. For specific roles that include a take‑home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision‑making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([e-mail]) should you require accommodations at any point during our virtual interview processes.