Web Copywriter- AdFarm

RR46; Guelph; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

RR46 retirement contributions (3%)

Health spending account

Health & cell phone reimbursements

Hybrid working environment

Job summary

RR46 is seeking a talented Web Copywriter and Content Specialist in Guelph to craft audience-focused website copy and drive conversions. You will own headlines, product descriptions, and on-page content, collaborating with Strategy, Creative, Design, SEO and Development teams.

You will optimize content for search engines, ensure brand voice consistency, edit for clarity, and maintain content within a headless CMS across multiple webpages and brand properties. Hybrid work is available.

Qualifications

• Three or more years of experience writing copy for websites, landing pages or other digital channels.

Responsibilities

• Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
• Develop headlines, value propositions, calls to action, product descriptions and supporting page content to engage users and drive action.
• Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.

Skills

Web copywriting

SEO knowledge

Content optimization

Brand storytelling

Editing & proofreading

Cross-functional collaboration

Time management

Education

Post-secondary education in Communications, Marketing, Journalism, English or related field

Tools

Headless CMS

CMS (Content Management System)

Job description

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

Key Accountabilities

Web Copywriting & Conversion Optimization

• Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
• Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
• Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.

Headless CMS Content Management

• Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.

• Enter and update content within structured content fields and reusable components.

• Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.

• Manage ongoing content changes across multiple webpages, product categories or brand properties.

SEO & Content Optimization

• Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.

• Write for people first while ensuring content can be effectively understood and indexed by search engines.

Brand Consistency & Quality Assurance

• Apply established brand voice, tone and messaging across website content.
• Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.

Collaboration

• Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.

What You Bring

• Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.

• Three or more years of experience writing copy for websites, landing pages or other digital channels.

• A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
• Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.

• Experience writing regulated or highly technical content is considered an asset.

We offer all employees health, dental, and vision benefits, automatic 3% RR46 contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything to us, and we do our best to hire according to shared values and mutual respect.

We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.