Conversion-Driven Web Copywriter

RR46; Guelph; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

RR46 retirement contributions (3%)

Health spending account

Health & cell phone reimbursements

Hybrid working environment

Job summary

RR46 is seeking a talented Web Copywriter and Content Specialist in Guelph to craft audience-focused website copy and drive conversions. You will own headlines, product descriptions, and on-page content, collaborating with Strategy, Creative, Design, SEO and Development teams.

You will optimize content for search engines, ensure brand voice consistency, edit for clarity, and maintain content within a headless CMS across multiple webpages and brand properties. Hybrid work is available.

Qualifications

• Three or more years of experience writing copy for websites, landing pages or other digital channels.

Responsibilities

• Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
• Develop headlines, value propositions, calls to action, product descriptions and supporting page content to engage users and drive action.
• Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.

Skills

Web copywriting

SEO knowledge

Content optimization

Brand storytelling

Editing & proofreading

Cross-functional collaboration

Time management

Education

Post-secondary education in Communications, Marketing, Journalism, English or related field

Tools

Headless CMS

CMS (Content Management System)

Job description

RR46 is seeking a talented Web Copywriter and Content Specialist in Guelph to craft audience-focused website copy and drive conversions. You will own headlines, product descriptions, and on-page content, collaborating with Strategy, Creative, Design, SEO and Development teams.

You will optimize content for search engines, ensure brand voice consistency, edit for clarity, and maintain content within a headless CMS across multiple webpages and brand properties. Hybrid work is available.