SEO Content Author for Agriculture Brands (Hybrid)

AdFarm; Guelph; Hybrid; CAD 52,000 - 76,000; Full time

Benefits offered by this job

Health, dental and vision benefits

RRSP contributions

Health spending account

Phone reimbursements

Hybrid working environment

Job summary

AdFarm is hiring a Content Author to write, update and publish website copy in Magnolia CMS across multiple brands. You will craft SEO-optimized content and ensure accuracy, brand voice, and CMS standards while collaborating with Design, the CMS Lead and the Digital Project Manager.

You will coordinate English and French content, adapt tone across products like agriculture, turf and horticulture, and manage multiple requests with strong attention to regulated content. Hybrid work is offered.

Qualifications

• Post-secondary education in communications, marketing, journalism, digital media or a related field.
• Experience writing, updating and publishing content within a CMS environment; Magnolia experience is preferred.
• Strong writing, editing and proofreading skills across varied product and technical subject matter.
• Ability to adapt tone, messaging and style across multiple brands and audiences.
• Working understanding of on-page SEO practices, including keyword integration, header structure, internal linking, page titles and meta descriptions.
• Exceptional attention to detail, particularly with regulated or technical product information.
• Strong organizational skills and ability to track, prioritize and complete multiple content assignments.
• Experience coordinating bilingual English and French content is an asset.

Responsibilities

• Write, update and maintain website copy within Magnolia CMS across multiple brand properties.
• Produce SEO-optimized creative copy and non-optimized content updates while ensuring content remains accurate and brand appropriate.
• Collaborate with Design, the CMS Lead and the Digital Project Manager to move content through review and publishing.
• Help move content efficiently from draft through review and publishing.
• Coordinate French-language versions of content alongside English-language content.
• Flag content length or structure issues in French to avoid layout problems.
• Follow content governance, page structure and publishing standards.
• Communicate progress, blockers and approvals clearly to stakeholders.
• Maintain organized workflows and handoffs to reviewers and publishing partners.
• Manage and prioritize multiple content requests across brands, products and deadlines.

Skills

Writing

Editing

SEO

Bilingual coordination

CMS collaboration

Content strategy

Education

Post-secondary education in communications, marketing, journalism, digital media or related field

Tools

Magnolia CMS

CMS publishing

Job description

AdFarm is hiring a Content Author to write, update and publish website copy in Magnolia CMS across multiple brands. You will craft SEO-optimized content and ensure accuracy, brand voice, and CMS standards while collaborating with Design, the CMS Lead and the Digital Project Manager.

You will coordinate English and French content, adapt tone across products like agriculture, turf and horticulture, and manage multiple requests with strong attention to regulated content. Hybrid work is offered.