Copywriter

One Net Marketing Inc.; Victoria; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Profit sharing + ESPP

Paid holiday closure + flex hours

Education and wellness allowances

Team outings

Dog-friendly downtown Victoria office

Parking and transit allowance

Job summary

One Net Marketing Inc. in Victoria, BC, is seeking a motivated agency copywriter with a background in persuasive conversion-oriented copywriting and creative strategy for websites, videos, and ads across software, gaming, and travel brands.

You’ll contribute headlines, interview clients, research competitors and audiences, study analytics, perform SEO keyword research, create IA diagrams and sitemaps, and write long-form content for blogs and case studies.

Qualifications

• A college or university diploma or degree in Business, Psychology, English, or another Humanities.
• Command of the English language and ability to adhere to brand voice.
• Ability to learn technical software products and manage projects.
• Attention to detail and strong file organization.
• Understanding of conversion rate optimization (CRO) basics.

Responsibilities

• Contribute headline and copy ideas in creative concepting sessions.
• Interview clients and customers to inform content strategy and sales narrative.
• Research competitors and audiences for campaigns.
• Study analytics to inform IA and content strategy.
• Perform SEO keyword research and create sitemaps/IA diagrams.
• Write persuasive conversion-oriented copy for web pages and marketing materials.
• Write scripts for video ads and product explainer videos.
• Manage priorities to meet project timelines and due dates.
• Communicate dependencies and potential blockers clearly in advance.

Skills

Copywriting

Conversion-oriented copywriting

Creative strategy

Interviewing clients/customers

Content strategy

SEO keyword research

Google Analytics

Heat mapping

Information architecture

Project management

Attention to detail

Education

College or university diploma in Business/ Psychology/ English

Tools

Google Docs

Google Sheets

Figma

Xmind

Canva

PowerPoint

Google Slides

Webflow

WordPress

Mailchimp

Google Meet

Loom

Job description

Our agency is growing and we're looking for a motivated and coachable agency copywriter with a background in persuasive conversion-oriented copywriting and creative strategy and thinking for websites, videos, and ads for software, gaming products and travel brands.

What you'll do

• Contribute headline and copy ideas in creative concepting sessions
• Conducting client and customer interviews to inform content strategy and sales narrative for websites, videos, and ad campaigns
• Performing competitor and audience research
• Studying Google Analytics and other heat mapping tools to inform IA and content strategy
• Performing SEO keyword research
• Creating sitemaps and IA diagrams
• Write persuasive conversion-oriented copy for web pages
• Write copy for marketing materials, such as sales presentations and pitch decks
• Write long form content like blog posts and case studies
• Participate in the website content QA process
• Write scripts for video ads and product explainer videos
• Efficiently managing your priorities to ensure project timeline and due dates are met
• Clearly communicating, well in advance, dependencies or missing assets / resources and problems that might prevent you from achieving your milestones and due dates

Tools our copywriters are fluent in:

• Web docs: Google Docs, Google Sheets
• Figma
• Xmind
• Presentation software: Canva, PowerPoint, Google Slides
• CMS: Webflow, WordPress, and Mailchimp
• Google Meet
• Loom

What you'll bring

We are committed to training; however, candidates must demonstrate a clear understanding of the differences between content writing and copywriting. Here are the skills you'll need to be successful at this position. If you don't meet 100% of this criteria, we still encourage you to apply.

• A college or university diploma or degree in Business, Psychology, English, or another Humanities
• A command of the English language
• Proven ability to adhere to brand and voice guidelines
• Ability to quickly learn and understand technical software products
• A disciplined approach to managing your own projects
• Attention to detail and immaculate file organization
• A basic understanding of conversion rate optimization (CRO)
• Experience working inside of content management systems
• Experience in keyword research and a basic understanding of on-page SEOKnowing when to apply the old Oxford Comma

Nice to have:

• A keen interest in positioning
• A love for storytelling
• Experience in conversion optimization
• Experience with content management systems, such as WordPress, Webflow, Contentful, and Mailchimp

About One Net

At One Net, you'll work alongside global tech brands (SteelSeries, Lenovo) and ambitious startups, plus tourism brands (Destination Vancouver, Visit Haywood) reimagining how people discover a place. We're a small, agile team with a high bar built on curiosity, craft, teamwork, accountability and results.

We offer

• Competitive compensation + profit sharing + ESPP
• Paid holiday closure (in addition to vacation) + flex hours
• Education and wellness allowances
• Team outings
• Dog-friendly downtown Victoria office
• Parking and transit allowance