VP of Sales (Toronto)

Branch Furniture; Toronto; Hybrid; CAD 80,000 - 150,000; Full time

Job summary

An innovative firm is seeking a VP Sales / GM of B2B to lead its growth in the office furniture sector. This pivotal role involves overseeing the entire revenue funnel for B2B clients, driving customer segmentation, optimizing sales processes, and collaborating with cross-functional teams. You'll have the chance to close significant deals with renowned companies and shape the future of workspaces. If you thrive in dynamic environments and are passionate about building teams and strategies that drive real business outcomes, this opportunity is perfect for you.

Qualifications

• 5-8+ years of B2B sales experience, including 3+ years in sales leadership.
• Proven track record of scaling B2B revenue and managing teams.

Responsibilities

• Drive customer segmentation strategy to maximize revenue growth.
• Optimize inbound programs from lead generation to closing.

Skills

B2B Sales Experience

Sales Leadership

CRM Fluency (HubSpot)

Analytical Skills

Communication Skills

Partnership Development

Tools

HubSpot

Job description

About Branch

Branch is shaking up the $46B office furniture industry to create work experiences for the 21st century: easy, flexible and smart so you can sit down (or stand) and get to work.

We're based in NYC and backed by the investors behind household brands and products like Peloton, Feastables, Eight Sleep, Caraway and Venmo. We’re an ambitious group of problem solvers innovating across design, software, health and logistics, and we’re looking for entrepreneurial teammates who like a challenge.

The Opportunity

When we launched Branch in 2019, our original mission was making it easy for teams of all sizes to furnish a corporate office with the speed and cost of a big box store, but the ease, ergonomics and quality of high-end contract furniture. During COVID, we put that mission on hold to support the millions of new remote workers creating workspaces at home.

Now the world is changing again. Over the past two years, we’ve had a front-row view as many organizations have returned to the office, with more adopting a hybrid approach. Branch is uniquely positioned to become the partner of choice for companies that want to create inspiring and ergonomic workspaces anywhere their team works, whether remote, hybrid, or in the office full-time—all without breaking the bank.

We’re already doing it: our office products have achieved rave reviews from startups and landlords to F500 companies and institutions like Google, Shopify, LVMH, SpaceX and MIT. We’ve built Branch Business to eight figures of annual revenue, and it’s time to take it to the next level.

The Role

We're looking for a VP Sales / GM of B2B to lead Branch Business and unlock our next chapter of growth. You'll oversee the full revenue funnel for B2B customers—from demand generation and partnerships to pipeline execution and customer expansion—while growing and managing a high-performing team and collaborating cross-functionally to scale our impact in the office furniture and work products space.

We're biased, but we think this may be one of the most interesting roles in venture-backed sales today. You'll have the opportunity to close multi-hundred thousand dollar deals with some of the best-known companies in the world, growing a proven business line well into eight or nine figures over the next few years. You'll optimize existing channels while defining and scaling new ones we've barely started to explore. You'll also help incubate, validate and launch transformative new offerings in partnership with our digital and physical product teams.

While direct exposure to office furniture or adjacent markets is appreciated, we're more concerned with your aptitude and experience executing within high-performing sales organizations. You're probably a sales leader who has built or led teams through growth from low to high eight figures in revenue, or perhaps a former or aspiring founder who has defined product-market fit and a founder-led sales motion to scale a new product from zero to meaningful traction. You’re a master of sales systems, processes and strategy, dangerous on brand and marketing, and have a sharp instinct for when to lead from the front and when to let your team run. You're both a player and a coach, fluent in HubSpot automations, and excited to build scalable revenue infrastructure.

This is a critical role for Branch, and reports directly to the CEO. In your first ninety days, you'll take ownership of our GTM playbook and B2B revenue infrastructure, evaluate and optimize our segmentation strategy, identify top-priority geographic and channel expansion opportunities, and work with the team to quickly bring in net new revenue. You'll also assess and build on our partnership-led strategy, work closely with our growth marketing team to drive leads, and improve conversion across key moments in the funnel.

As the senior sales leader at Branch, you'll have the opportunity to accelerate the GTM engine for a category-defining company at the intersection of design, furniture, wellness, and the modern workplace. If you're energized by building teams, architecting GTM strategy, and driving real business outcomes in offices across North America—we'd love to meet you.

Day to Day

• Drive customer segmentation strategy by company type (tenant, designer, landlord), size, and geography to maximize revenue growth, with emphasis on sales-led opportunities.
• Optimize our inbound program across the full funnel, from lead generation to closing and expansion.
• Develop and scale partnership-driven GTM strategies to generate new demand throughout the commercial office sector.
• Partner with Growth Marketing and Product teams to drive leads, demand, and improve funnel conversion across paid and organic channels.
• Implement systems and practices for strategic account expansion, deepening relationships and introducing new products to existing customers.
• Lead high-impact sales efforts, partnering with Account Executives to close strategic deals with landlords, designers, and large office occupiers.
• Own sales enablement—ensuring AEs have the training, content, and tools to succeed across the funnel.
• Partner with Furniture Design to integrate customer feedback into our product development pipeline.
• Collaborate with Operations and Finance on forecasting, demand planning, delivery optimization, and margin performance.
• Refine our sales technology stack with an emphasis on process automation, including CRM management, pipeline management and regular reporting.
• Implement AI tools to streamline workflows across prospecting, follow-ups, and forecasting.
• Recruit, coach, and develop a high-performing sales team while building a culture of accountability and continuous learning.

What We’re Looking For

• 5-8+ years of B2B sales experience, including 3+ years in sales leadership at high-growth startups or background in founder-led sales at an emerging startup
• Proven track record of scaling B2B revenue from low to high eight figures, or scaling founder-led sales from zero to high seven or eight figures
• Experience building and managing teams of 5–20+ across sales and adjacent GTM functions
• Success moving a sales organization upmarket—from SMB/Mid-Market to Mid-Market/Enterprise.
• Deep expertise in partnership-led sales and building a scalable partner ecosystem
• Hands-on CRM fluency (HubSpot preferred)—you can build dashboards, workflows, and repeatable processes independently
• Willingness to travel up to 25% of the time for customer meetings
• Exceptional analytical and communication skills; able to influence executives with data-driven insights
• Ownership mindset and bias toward action—you’re comfortable rolling up your sleeves in a lean, fast-paced environment to get things done
• Excels in cross-functional collaboration and thrives in ambiguity

Nice to Have

• Based near New York, San Francisco, or Toronto, where Branch has a showroom or retail presence
• Strong understanding of the commercial office real estate ecosystem, including brokers, asset managers, leasing stakeholders, and tenant reps
• Experience in commercial furniture, interiors, or workplace strategy—particularly with buyers involved in design, tenant improvement, or workplace planning
• Experience with employer benefits and selling into self-insured companies
• A love for design, wellness, real estate and the built environment

Branch is proud to be an equal opportunity employer that celebrates individuality and uniqueness. We believe that diverse perspectives, backgrounds, and experiences fuel innovation and creativity, making us a stronger and more effective team. Our goal is to create a nurturing environment where all individuals are respected, appreciated, and empowered to achieve their utmost potential while being their true authentic self. Branch is committed to providing reasonable accommodations to ensure our selection process is equitable, and such accommodations can be made available on request. If you require an accommodation, please contact [e-mail].