VP of Marketing

OnePlan; Canada; Remote; CAD 160,000 - 332,000; Full time

Job summary

OnePlan is seeking a VP of Marketing to drive its Go-to-Market strategy and enhance brand presence in the B2B SaaS landscape. The ideal candidate will have a strong background in demand generation, performance marketing, and leading high-performing teams. This remote role offers a unique opportunity to shape marketing initiatives in a fast-paced environment. Join a winning team that values collaboration and innovation in achieving impactful business outcomes.

Benefits

Comprehensive health benefits

Employer RRSP and 401K matching programs

Team challenges and events

Qualifications

• Proven success in scaling marketing for B2B SaaS companies.
• Experience with data-driven decision making and performance marketing.
• Strong leadership skills in a fast-paced environment.

Responsibilities

• Lead the Go-to-Market strategy and build full funnel campaigns.
• Strengthen brand presence through storytelling and clear messaging.
• Own demand generation strategy and execution across multiple channels.

Skills

Demand generation

Performance marketing

Brand positioning

B2B SaaS scaling

ABM strategies

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Job description

Join to apply for the VP of Marketing role at OnePlan

Join to apply for the VP of Marketing role at OnePlan

Get AI-powered advice on this job and more exclusive features.

Description

At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management easy and seamless. We help businesses bridge the gap between strategy and execution by offering features that boost business agility, streamline project management, and optimize resources.

Department: Marketing

Employment Type: Permanent - Full Time

Location: Canada (Remote)

Description

At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management easy and seamless. We help businesses bridge the gap between strategy and execution by offering features that boost business agility, streamline project management, and optimize resources.

What Makes us Unique?

What truly makes OnePlan stand out is our commitment to delivering powerful solutions and fostering a culture of collaboration. We combine robust analytics with a platform that integrates seamlessly into the tools businesses already know and trust. Our high-trust, team-focused environment allows us to innovate quickly and deliver solutions that drive meaningful results for our clients. We're passionate about exceeding expectations, working together to empower organizations to succeed in a rapidly changing business landscape.

What You’ll Do at OnePlan

As the Vice President of Marketing, you’ll shape and drive OnePlan’s Go-to-Market strategy, building a high-performing, metrics-driven marketing function that delivers meaningful impact across brand, pipeline, and revenue. This is a pivotal leadership role, responsible for positioning OnePlan as a category leader in strategic portfolio and work management, while tightly aligning with sales, product, and customer success teams to fuel sustained growth.

This role is for someone who thrives in high-growth environments. A strategic leader who’s able to set vision and lead execution while building the structure and scale to support rapid expansion.

Strategic Marketing Leadership

Lead the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.

Brand & Category Positioning

Strengthen OnePlan’s brand presence and category positioning through strong storytelling, messaging, and content. You’ll translate technical capabilities into clear, compelling value that resonates in a competitive market.

Demand Generation & Growth

Own demand gen strategy and execution across multiple channels, with a focus on pipeline contribution, ROI, and revenue acceleration. Drive scalable and measurable campaigns that support both net-new and expansion goals.

Team Leadership & Development

Lead and grow a global team across product marketing, campaign execution, content, digital, and events. Empower the team to move fast, think creatively, and collaborate cross-functionally.

Performance Marketing & Data Accountability

Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong CAC, LTV, attribution, and ROI outcomes.

Cross-Functional Collaboration

Partner closely with Product, Sales, and Customer Success to ensure alignment across the entire customer lifecycle. You'll ensure marketing is a driver of growth, not a support function.

Our Ideal Fit

• Proven success scaling B2B SaaS companies
• Deep expertise in demand generation, performance marketing, and full-funnel ownership
• Strong grasp of ABM and product-led growth strategies
• Skilled at crafting GTM strategies in competitive, integration-heavy markets (e.g. Microsoft, Jira, Asana)
• Demonstrated experience building and leading lean, high-performing marketing teams
• Hands-on operator who balances strategy with execution
• Data-first decision maker familiar with tools like Salesforce, HubSpot, Marketo, and Google Analytics
• Comfortable working in fast-paced, PE-backed environments with a resourceful and collaborative mindset
• A storyteller who knows how to build trust, create momentum, and rally teams around a shared vision
• Lead with clarity, humility, and a strong sense of accountability. Focused on delivering meaningful results through collaboration.
  
  

More reasons why you should apply!

• We’re remote-first and have team members across Canada, United States, the UK, and India!
• In 2019, 2020, 2021, and 2022, we were awarded the Global Microsoft Partner of the Year for Project and Portfolio Management award, demonstrating breakthrough customer impact and solution innovation.
• OnePlan has been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
• We offer comprehensive Health benefits, along with various insurance options.
• Employer RRSP and 401K matching programs.
• We’re committed to building a fun, collaborative, and diverse environment. We regularly host health and seasonal team challenges to keep things light and enjoyable.
  
  

Disclaimer: We’ll only contact candidates who have applied directly through our official channels. Any communication about job offers will always come from an email address linked to OnePlan Solutions, and we’ll follow our standard hiring process every time. You’ll never be asked for money or personal information during the interview process. If something feels off, don’t hesitate to reach out to us to confirm.

At OnePlan we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Upon receipt of an offer letter, candidates will be subject to a standard background check process.

Check out what it’s like to work at OnePlan and learn more about us at https://oneplan.ai/

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at OnePlan by 2x

Get notified about new Vice President Marketing jobs in Canada.

Canada CA$268,000.00-CA$332,000.00 2 weeks ago

Canada CA$160,000.00-CA$180,000.00 2 weeks ago

Canada CA$160,000.00-CA$180,000.00 3 weeks ago

Director of Marketing Operations (Remote - Canada)

Canada $130,000.00-$160,000.00 1 month ago

Toronto, Ontario, Canada $130,000.00-$160,000.00 1 month ago

Senior Marketing Director (Remote - Flexible Schedule)

Director of DTC Growth Marketing & AI Strategy

Canada CA$120,000.00-CA$180,000.00 3 days ago

Surrey, British Columbia, Canada 7 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.