Global VP of Marketing

Dynamsoft; Vancouver; Hybrid; CAD 180,000 - 230,000; Full time

Job summary

A leading company in software development is looking for a Global VP of Marketing to spearhead marketing strategy and demand generation. This role offers the opportunity to shape developer engagement while leading a high-performance global team. Ideal candidates will have extensive B2B marketing experience, particularly in a SaaS context.

Benefits

Extended Health & Dental

Variable compensation

Team events

Qualifications

• 8 – 15 years in B2B marketing, preferably SaaS.
• Experience marketing to a developer audience.
• Comfort working with asynchronous global teams.

Responsibilities

• Define and execute global marketing strategy.
• Drive developer-led growth strategies.
• Monitor inbound performance using analytics tools.

Skills

B2B marketing

SaaS marketing

Data-driven decision-making

Leadership

Developer audience engagement

Education

Bachelor's in Commerce or Business Administration

Bachelor's of Science or Computer Science

Tools

GA4

HubSpot

Power BI

Job description

Location: Vancouver, BC (Preferred)

Type: Full-time, Permanent

Reports To: CEO

Base Salary: CAD $180,000 – $230,000 base salary with performance bonuses

About Us

At Dynamsoft, we empower developers with world-class SDKs for barcode scanning, OCR and document imaging. Trusted by enterprises and startups alike, we help developers build fast, reliable and scalable image capture and document processing into their applications.

About The Role

As we continue to expand our global presence and invest in product-led growth, we are looking for a Global VP of Marketing to lead our marketing strategy, scale demand generation and build a high-performance team.

This is a Senior Leadership role working as a part of the management team, overseeing a distributed global marketing team in Canada and offshore. The Global VP of Marketing will own our full marketing funnel, including strategic planning, content oversight, brand development, campaign performance, SEO and developer engagement, and will have the support of a VP of Marketing in Canada as well as with the offshore Inbound Marketing team.

You will work closely with the CEO, Sales, Marketing, Product and R&D to craft data-driven strategies that drive growth across markets, channels, and developer ecosystems. Our ideal candidate is someone who is technically curious with a bias towards action and results. You are analytical and data-driven but don’t get lost in the weeds and can empower others as a hands-on leader. Communication is key as you will be working across cultures and functions.

Location: This is a hybrid role based in Vancouver, and you will be working 3 days in our Gastown office (Tuesday, Wednesday and Thursday), and the other 2 days from home.

What You’ll Do

Strategic & Team Leadership

• Define and execute a cohesive global marketing strategy that aligns with business and revenue goals
• Drive developer-led growth strategies for SDKs and APIs
• Lead a distributed team of 9 direct and indirect marketing team members across the globe
• Align marketing initiatives with sales, product and content teams
  
  

Content, Messaging and Campaign Oversight

• Guide messaging and campaign execution for key audiences
• Oversee blog, video, email, SEO and landing page content with technical and non-technical contributors
• Shape content around product releases, developer tutorials and case studies
• Own and scale the global demand generation strategy across partner channels to consistently drive high-quality leads and pipeline growth
  
  

Performance Analysis & Optimization

• Lead the team that monitors inbound performance using GA4, Power BI and HubSpot
• Lead optimization of trial funnels, lead generation and conversion flows
  
  

What You’ll Bring

• 8 – 15 years in B2B marketing, with a focus on SaaS or software industry
• Bachelors in Commerce or Business Administration (or equivalent work experience) is preferred; Bachelors of Science or Computer Science is nice to have
• Proven experience marketing to a developer audience and/or developer-led growth
• Hands-on experience with analytics and tracking (GA4, Tag Manager, HubSpot, Power BI)
• Strong command of funnel metrics (signups, downloads, activation, retention)
• Comfort and experience working across global teams and asynchronous environments
• Experience in developer-first and product-led growth organizations
  
  

Why Join Us?

• Be part of a developer and product-centric mission
• You will have the support structure of a well-established marketing team
• There is the opportunity to own the strategy – not just execute it
• Employee Perks such as Extended Health & Dental, variable compensation and team events
  
  

Apply Now

If you are ready to shape the future of developer engagement and lead marketing, we’d love to hear from you.

• Please submit your cover letter and resume
• Only those candidates who are eligible to work in Canada and located in Metro Vancouver or the Lower Mainland prior to sending your application will be considered
  
  

We thank all applicants for your interest, and we will contact you for an interview if you are short-listed as a candidate.