Global VP of Marketing

Dynamsoft Corporation; Vancouver; Hybrid; CAD 180,000 - 230,000; Full time

Job summary

Dynamsoft Corporation seeks a Global VP of Marketing to drive strategic marketing initiatives and lead a global marketing team. This senior leadership role involves shaping the marketing strategy for developer engagement and overseeing key campaigns and performance metrics, contributing directly to the company’s growth.

Benefits

Extended Health & Dental

Variable compensation

Team events

Qualifications

• 8 – 15 years in B2B marketing, focus on SaaS/software.
• Deep understanding of technical product marketing.
• Experience in developer-led growth.

Responsibilities

• Define and execute global marketing strategy aligned with goals.
• Lead a distributed team of marketing members.
• Guide messaging and campaign execution for key audiences.

Skills

B2B marketing

Technical product marketing

SEO strategy

Analytics

Developer engagement

Tools

GA4

HubSpot

Power BI

Job description

Location: Vancouver, BC (Preferred)

Type: Full-time, Permanent

Reports To: CEO

Start Date: ASAP

Base Salary: CAD $180,000 – $230,000 base salary with performance bonuses

About us:

At Dynamsoft, we empower developers with world-class SDKs for barcode scanning, OCR and document imaging. Trusted by enterprises and startups alike, we help developers build fast, reliable and scalable image capture and document processing into their applications.

About the Role:

As we continue to expand our global presence and invest in product-led growth, we are looking for a Global VP of Marketing to lead our marketing strategy, scale demand generation and build a high-performance team.

This is a Senior Leadership role working as a part of the management team, overseeing a distributed global marketing team in Canada and offshore. The Global VP of Marketing will own our full marketing funnel, including strategic planning, content oversight, brand development, campaign performance, SEO and developer engagement, and will have the support of a VP of Marketing in Canada as well as with the offshore Inbound Marketing team.

You will work closely with the CEO, Sales, Marketing, Product and R&D to craft data-driven strategies that drive growth across markets, channels, and developer ecosystems.

Our ideal candidate is someone who is technically curious with a bias towards action and results. You are analytical and data-driven but don’t get lost in the weeds and can empower others as a hands-on leader. Communication is key as you will be working across cultures and functions.

Location: This is a hybrid role based in Vancouver, and you will be working 3 days in our Gastown office (Tuesday, Wednesday and Thursday), and the other 2 days from home.

What You’ll Do:

Strategic & Team Leadership

• Define and execute a cohesive global marketing strategy that aligns with business and revenue goals
• Define and create a clear and executable roadmap to expand market reach and brand visibility
• Drive developer-led growth strategies for SDKs and APIs
• Lead a distributed team of 9 direct and indirect marketing team members across the globe
• Align marketing initiatives with sales, product and content teams
• Hire, onboarding and coach team members as the function scales

Content, Messaging and Campaign Oversight

• Guide messaging and campaign execution for key audiences
• Oversee blog, video, email, SEO and landing page content with technical and non-technical contributors
• Shape content around product releases, developer tutorials and case studies
• Elevate Dynamsoft’s brand visibility across communities, industry media and developer ecosystems
• Partner with external vendors as needed

Performance Analysis & Optimization

• Lead the team that monitors inbound performance using GA4, Power BI and HubSpot
• Lead optimization of trial funnels, lead generation and conversion flows

What You’ll Bring:

• 8 – 15 years in B2B marketing, with a focus on SaaS or software industry
• Deep understanding of technical product marketing, where you can translate complex features into meaningful positioning
• Proven experience with SEO strategy, content architecture, and developer-focused content
• Proven experience marketing to a developer audience and/or developer-led growth
• Hands-on experience with analytics and tracking (GA4, Tag Manager, HubSpot, Power BI)
• Strong command of funnel metrics (signups, downloads, activation, retention)
• Comfort and experience working across global teams and asynchronous environments
• Experience in developer-first and product-led growth organizations

Why Join Us?

• Be part of a developer and product-centric mission
• You will have the support structure of a well-established marketing team
• There is the opportunity to own the strategy – not just execute it
• Employee Perks such as Extended Health & Dental, variable compensation and team events

Apply Now:

If you are ready to shape the future of developer engagement and lead marketing, we’d love to hear from you.

• Please submit your cover letter and resume
• Only those candidates who are eligible to work in Canada and located in Metro Vancouver or the Lower Mainland prior to sending your application will be considered

We thank all applicants for your interest, and we will contact you for an interview if you are short-listed as a candidate.