Video Strategy Lead

Google Canada; Toronto; On-site; CAD 138,000 - 141,000; Full time

Benefits offered by this job

Bonus target (40%)

Equity

Benefits

Job summary

Google is seeking a Video Strategy Lead based in Toronto, Ontario, to drive video strategies for Canada's largest advertisers on YouTube and Google's platforms. You will work with sales teams to craft efforts that move client objectives and revenue targets through creator campaigns and data‑driven storytelling.

The role emphasizes cross‑functional collaboration, go‑to‑market planning, and shaping next‑gen video buying and measurement, with a strong emphasis on results and client impact.

Qualifications

• Bachelor's degree or equivalent practical experience
• 5 years of experience in digital media, sales, marketing, or product roles
• Experience working with digital organizations
• Experience identifying and recommending ways to improve product and customer strategy
• Creator campaign strategy experience, including managing digital creator campaigns to drive business impact
• Proficiency in mining data to create insights and build compelling stories and narratives
• Strong business acumen with a track record of translating market trends into opportunities
• Skills in brand measurement, attribution, and influencing stakeholders
• Excellent communication skills with ability to turn insights into sales narratives

Responsibilities

• Partner with sales to build and execute plans that exceed customer objectives and drive video revenue across YouTube and third‑party inventory
• Identify new strategic opportunities for incremental impact and incubate in‑market solutions
• Develop, leverage, and refine go‑to‑market strategy to support sales teams with large, multi‑faceted media propositions
• Lead customer meetings and workshops to bring differentiated value propositions to life
• Own a video sales goal across a key product area
• Shape how Canada's largest advertisers grow their investment on Google and YouTube via creator partnerships
• Pioneer next‑generation video buying, creator integration, and measurement strategies

Skills

Digital media strategy

Sales strategy

Creator campaigns

Data-driven storytelling

Strong communication

Education

Bachelor's degree

Job description

Google's Large Customer Sales (LCS) team is looking for a Video Strategy Lead based in Toronto, Ontario. This is a senior-level role at the intersection of media strategy, creator partnerships, and revenue growth - built for someone who thrives on shaping how Canada's biggest advertisers show up on YouTube and Google's advertising platforms.

In this position, you'll work directly with sales teams to develop and execute video strategies that drive measurable results for clients with complex, large-scale media propositions. If you're passionate about digital video, creator campaigns, and data-driven storytelling, this role puts you at the forefront of how modern brands grow.

About the Role: Video Strategy Lead

The Video Strategy Lead sits within Google's LCS team, which serves as a strategic partner to the world's leading brands and agencies. Your mandate is broad: partner with sales to exceed customer objectives, identify new opportunities for incremental impact, and own a video sales goal across a key product area. You'll lead client-facing meetings and workshops, bringing differentiated value propositions to life through market-relevant insights.

A big part of this role involves developing and refining go-to-market strategy - both leveraging global and regional frameworks and adapting them for the Canadian market. You'll need to balance day-to-day execution with longer-term thinking, placing well-informed bets on the creator strategies that will win tomorrow. Cross-functional collaboration is central to this position, as you'll work across teams to drive revenue, unlock key product metrics, and pioneer next-generation video buying and measurement strategies.

Benefits and Salary

This role offers a salary range of $138,000 - $141,000 CAD per year, plus a 40% bonus target, equity, and a comprehensive benefits package. Google is known for investing significantly in its employees - visit Google's careers page to learn more about the full scope of benefits available.

Job Details

Company: Google

Location: Toronto, ON

Pay: $138,000 - $141,000 CAD/year + 40% bonus target + equity + benefits

Responsibilities

As the Video Strategy Lead, you'll be expected to operate both strategically and tactically - shaping market approach while staying close enough to client realities to drive real outcomes.

• Partner with sales to build and execute plans that exceed customer objectives and drive video revenue across YouTube and third-party inventory
• Identify new strategic opportunities for Google to drive incremental impact and incubate solutions in market
• Develop, leverage, and refine go-to-market strategy with the objective to improve sales teams' approach to supporting clients with large, multi-faceted media propositions
• Lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions come to life through unique market-relevant insights
• Own a video sales goal across a key product area
• Shape how Canada's largest advertisers grow their investment on Google and YouTube through innovative creator partnerships
• Pioneer next-generation video buying, creator integration, and measurement strategies

Requirements / Skills

Google is looking for a candidate with a strong foundation in digital media and sales strategy, combined with hands-on experience in creator campaigns and data-driven decision making. You'll need both the technical fluency to mine insights from data and the communication skills to turn those insights into compelling narratives that move clients and internal teams to action.

• Bachelor's degree or equivalent practical experience
• 5 years of experience in digital media, sales, marketing, or product roles
• Experience working with digital organizations and identifying ways to improve product and customer strategy
• Experience planning, buying, and measuring offline and online media (preferred)
• Creator campaign strategy experience, including managing digital creator campaigns to drive business impact (preferred)
• Proficiency in mining data to create insights and build compelling stories and narratives (preferred)
• Strong business acumen with a proven track record of identifying how market trends translate into business opportunities (preferred)
• Skills in brand measurement, attribution, and inspiring followership (preferred)
• Excellent communication skills, with the ability to develop and deliver simple, compelling messages that translate into sales narratives (preferred)

• Bachelor's degree or equivalent practical experience;
• 5 years of experience in digital media, sales, marketing, or product roles;
• experience working with digital organizations;
• experience identifying and recommending ways to improve product and customer strategy