Video Strategy Lead

Google Inc.; Toronto; On-site; CAD 138,000 - 141,000; Full time

Job summary

Google Canada’s Large Customer Sales team seeks to shape how Canada’s largest advertisers grow their investment on Google and YouTube through creator partnerships. Your deep product expertise in YouTube creator offerings, operational excellence, and passion for iconic brands will be critical to this role.

You will collaborate cross-functionally to drive revenue, unlock key metrics, and pioneer video buying, creator integration, and measurement strategies.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.
• Experience working with digital organizations.
• Experience identifying and recommending ways to improve product and customer strategy.

Responsibilities

• Partner with sales to build and execute plans that exceed customer objectives and drive video revenue across YouTube and third-party inventory.
• Identify new strategic opportunities for Google to drive incremental impact and incubate solutions in market.
• Develop, leverage (global and regional), and refine go-to-market strategy with the objective to improve sales teams’ approach to supporting clients with large, multi-faceted media propositions.
• Lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions come to life through unique market-relevant insights.
• Own a video sales goal across a key product area.

Skills

Digital media experience

Sales/marketing/product background

Cross-functional collaboration

Strategy development

Education

Bachelor's degree or equivalent practical experience

Job description

corporate_fare Google place Toronto, ON, Canada

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.
• Experience working with digital organizations.
• Experience identifying and recommending ways to improve product and customer strategy.

Preferred qualifications:

• Experience planning, buying and measuring offline and online media.
• Experience with creator campaign strategy and managing digital creator campaigns to drive business impact.
• Proficiency in mining data to create insights and build compelling stories/narratives.
• Strong business acumen with a proven track record of both identifying how market trends will translate into business opportunities.
• Skills in brand measurement, measurement and attribution, and inspiring followership.
• Excellent communication skills, with the ability to develop and deliver simple, compelling messages that easily translate that into sales narratives.

About the job

In this role, you will directly shape how Canada’s largest advertisers grow their investment on Google and YouTube through innovative creator partnerships. Your deep product expertise in YouTube creator offerings, operational excellence, and passion for building iconic brands will be critical to this role. Leveraging your natural influence and relationship-building skills, you will partner cross-functionally to drive revenue, unlock key product metrics, and pioneer next-generation video buying, creator integration, and measurement strategies. You are someone who loves to dig into the details to solve the challenges of today, while confidently placing the right bets on the winning creator strategies of tomorrow.

Google’s Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world’s leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google’s full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you’ll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

About the job

In this role, you will directly shape how Canada’s largest advertisers grow their investment on Google and YouTube through innovative creator partnerships. Your deep product expertise in YouTube creator offerings, operational excellence, and passion for building iconic brands will be critical to this role. Leveraging your natural influence and relationship-building skills, you will partner cross-functionally to drive revenue, unlock key product metrics, and pioneer next-generation video buying, creator integration, and measurement strategies. You are someone who loves to dig into the details to solve the challenges of today, while confidently placing the right bets on the winning creator strategies of tomorrow.

Google’s Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world’s leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google’s full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you’ll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Canada: $138000 - $141000 (CAD) + 40% bonus target + equity + benefits Learn more about benefits at Google .

• Partner with sales to build and execute plans that exceed customer objectives and drive video revenue across YouTube and third-party inventory.
• Identify new strategic opportunities for Google to drive incremental impact and incubate solutions in market.
• Develop, leverage (global and regional), and refine go-to-market strategy with the objective to improve sales teams’ approach to supporting clients with large, multi-faceted media propositions.
• Lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions come to life through unique market-relevant insights.
• Own a video sales goal across a key product area.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, and are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.