UX - Customer Experience & Growth Automation Manager

iFinance Canada; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

iFinance Canada is seeking a Customer Experience & Growth Automation Manager to enhance the digital customer journey and drive conversions. The role focuses on creating strategic UX solutions, managing automation workflows in HubSpot, and ensuring seamless interactions across channels. Join a fast-growing fintech that emphasizes innovation and customer satisfaction.

Benefits

Comprehensive benefits package

Opportunities for career growth

Supportive and inclusive work environment

Qualifications

• 5-8 years in digital marketing, UX, CX, or lifecycle automation.
• Expert in HubSpot, able to build, test, and troubleshoot workflows.
• Proven track record of landing pages, automations, and multi-step flows.

Responsibilities

• Audit and map the full digital customer journey.
• Build and execute end-to-end customer flows—automated and optimized.
• Analyze user behavior with GA4, Hotjar, HubSpot Analytics.

Skills

Digital Marketing

Customer Experience

UX Strategy

Marketing Automation

Journey Mapping

A/B Testing

Automation Workflows

Behavior Tracking

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

HubSpot

GA4

Hotjar

Job description

UX - Customer Experience & Growth Automation Manager

UX - Customer Experience & Growth Automation Manager

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from iFinance Canada

Join Canada’s Fastest-Growing Fintech

At iFinance, we’re on a mission to make high-value services like medical, dental, veterinary, and home improvement, accessible through flexible financing. As one of Canada’s fastest-growing fintech companies, we combine innovation, agility, and purpose to help people get what they need without financial compromise.

With nearly three decades of success behind us and powerful digital transformation ahead, this is the perfect time to join a company that’s scaling fast and making a real impact.

About the Role

We're looking for a Customer Experience & Marketing Automation Manager to own and elevate the full digital journey from the first touchpoint to final conversion. In this role, you'll combine UX strategy, journey mapping, marketing automation, landing page optimization, and growth execution to create experiences that convert and scale.

You’ll collaborate across marketing, IT, product, and design to connect the dots between departments and ensure every step of the user journey is clear, consistent, and impactful.

What You’ll Own

• Audit and map the full digital customer journey, across B2C and B2B, from ad to application to approval
• Identify gaps in flow, messaging, UX, and backend integration
• Build and execute end-to-end customer flows—automated and optimized)
• Deep understanding of funnel structure, form flows, A / B testing, and CRO
• Create and test automation workflows in HubSpot (email, SMS, retargeting, reminders)
• Support and optimize high-converting landing pages for campaigns and ads
• Develop scalable journey templates for teams to use in campaigns, newsletters, and onboarding
• Collaborate with IT to implement backend improvements and new tools
• Analyze user behavior with GA4, Hotjar, HubSpot Analytics, etc.
• Bring visibility to the customer journey with shared documentation, journey maps, and insight reports
• Own UX and automation consistency across all customer-facing automation and UX flows
• Support launches of new tools (e.g., SMS platforms, form builders, CRM integrations)

What You Bring

• 5–8 years in digital marketing, UX, CX, or lifecycle automation
• Expert in HubSpot (or similar) able to build, test, and troubleshoot advanced workflows
• Experience building and optimizing end-to-end journeys, not just email campaigns
• Experience implementing and managing SMS or marketing automation platforms
• Proven track record of launching landing pages, automations, and multi-step flows
• Ability to write and optimize automation copy (emails, SMS, ads, LPs)
• Skilled with behavior tracking tools (GA4, Hotjar, etc.)
• Strategic thinker with a builder’s mindset—you don’t just find gaps, you close them

Nice to Have

• Experience with customer journeys in financial services or regulated industries
• Working knowledge of HTML / CSS or CMS platforms (Webflow, Unbounce, WordPress)
• Background in growth or performance marketing

What We Offer :

• Comprehensive benefits package, including health, dental, and RRSP matching.
• Opportunities for career growth and professional development.
• A supportive and inclusive work environment that values teamwork and collaboration.

Why This Role Matters

As we scale and expand our digital presence, we’re focused on delivering seamless, high-performing customer journeys at every touchpoint. This role is key to making that vision a reality ensuring our automation, UX, and marketing efforts work together to support growth, conversion, and client satisfaction. You’ll be central to building the digital infrastructure that powers our future.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Engineering and Information Technology

Referrals increase your chances of interviewing at iFinance Canada by 2x

Get notified about new Automation Manager jobs in Toronto, Ontario, Canada .

Solution Test Automation Manager - Remote in Canada

Manager, Software Engineering, Digital Banking

Engineering Manager, Matching, Fulfillment

Customer Experience & Growth Automation Manager

Senior Engineering Manager - Developer Experience

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Create a job alert for this search

Customer Experience Manager • Toronto, ON, Canada