Theatrical Marketing Manager, Amazon MGM Studios Theatrical Marketing

Amazon Canada; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Amazon MGM Studios Canada is seeking a dynamic Theatrical Marketing Manager based in Toronto to design and implement innovative marketing campaigns for Canadian theatrical releases. The role blends analytical rigor with creative strategy to maximize audience engagement and box office performance.

The candidate will lead cross-functional teams, manage budgets, analyze market trends, and drive partnerships across traditional and digital media.

Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience with written and verbal communication and presentation.
• 5+ years experience in theatrical marketing, or high-profile content marketing within entertainment/media/creative industries.
• Experience in traditional and digital advertising channels.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience using data (Excel, Tableau, etc) to inform decisions.

Responsibilities

• Develop comprehensive marketing strategies and activation plans for high-profile theatrical film campaigns.
• Manage and optimize marketing budgets for assigned titles.
• Analyze market trends and audience insights to refine campaign positioning.
• Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership.
• Drive innovation in audience engagement strategies and emerging technologies.
• Lead creative direction across all marketing assets for assigned titles.
• Oversee localization of marketing materials and maintain brand consistency.
• Direct and manage relationships with external creative partners.
• Develop and execute strategic media plans spanning traditional, digital and emerging platforms.
• Collaborate with media agencies on campaign optimization and partnerships.
• Foster strategic brand, media and co-promotional partnerships.
• Align with domestic Media team on best practices.
• Spearhead special projects and events to drive awareness.
• Manage external agencies and stakeholders in campaign execution.
• Partner with rest of Theatrical Marketing team on campaign development.
• Coordinate with distribution, PR, and domestic teams to ensure theatrical visibility.

Skills

Campaign strategy

Cross-functional collaboration

Data-driven decisions

Communication & presentation

Tools

Excel

Tableau

Job description

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Amazon MGM Studios Canada is seeking dynamic Theatrical Marketing Manager to design and implement innovative marketing campaigns for our Canadian theatrical releases. Based in Toronto, Canada, this role combines analytical prowess with creative marketing instincts to develop strategies that drive audience engagement and box office performance.

Key job responsibilities

Strategy & Planning

• Develop comprehensive marketing strategies and activation plans for high-profile theatrical film campaigns
• Manage and optimize marketing budgets for assigned titles
• Analyze market trends and audience insights to refine campaign positioning
• Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership
• Drive innovation in audience engagement strategies and emerging technologies

Creative Execution

• Lead creative direction across all marketing assets for assigned titles
• Oversee localization of marketing materials
• Maintain brand consistency while ensuring maximum creative impact
• Direct and manage relationships with external creative partners

Media & Partnerships

• Develop and execute comprehensive strategic media plans spanning traditional, digital and emerging platforms for assigned films
• Collaborate with media agencies on campaign optimization
• Foster strategic brand, media and co-promotional partnerships
• Align with domestic Media team on best practices

Experiential Marketing & Events

• Spearhead special projects and events to drive awareness
• Manage external agencies and stakeholders in campaign execution

Cross-Functional Collaboration

• Partner with rest of Theatrical Marketing team on campaign development
• Coordinate with key stakeholders including distribution, PR, and domestic teams
• Ensure optimal theatrical visibility through distribution channels
• Provide creative leadership and inspire innovative solutions

Basic Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with written and verbal communication and presentation
• 5+ years experience in theatrical marketing, or high-profile content marketing within the entertainment, media or creative industries
• Experience in traditional and digital advertising channels
• Strong stakeholder management and cross-functional collaboration skills
• Experience using data (Excel, Tableau, etc) to inform decisions