Social Manager

RPMGlobal; Toronto; On-site; CAD 152,000 - 193,000; Full time

Job summary

RPMGlobal in Toronto, Canada, is seeking a Social Marketing Manager for an on-site, 12-month contract. The role focuses on shaping the brand's social presence across platforms, using data-driven insights to engage audiences and drive campaigns for Canadian productions and international titles.

You will lead cross-functional teams, supervise content calendars, and collaborate with talent to create high-impact social campaigns that spark conversations and foster fan communities.

Qualifications

• 8+ years of experience in a social media or digital marketing role.
• Expertise in managing social media channels and building engaged online communities.
• Fluency in English and French.
• Ability to work collaboratively in a fast-paced environment.
• Strong presentation and pitching abilities.

Responsibilities

• Strategically manage and grow social media presence with data-driven decisions.
• Work with cross-functional teams to build social strategies aligned with business priorities.
• Lead social media campaigns for Canadian productions and international titles.
• Develop campaign strategies with insight-driven planning and tone-of-voice.
• Supervise content calendars, provide creative direction, and approve content with partners.
• Work with talent to produce high-impact social campaigns and oversee shoots when applicable.
• Innovate content creation to foster fan communities and brand loyalty.
• Use analytics to inform strategy and optimize future campaigns.
• Drive campaigns that spark conversations and connect with cultural zeitgeist.

Skills

Social media management

Digital marketing

Content creation

Communication

Bilingual EN-FR

Tools

Social analytics tools

Job description

Our client, the world's leading entertainment streaming service, is looking for a Social Marketing Manager.

This is an onsite, Tuesday-Thursday, 12-month contract role in Toronto, Canada. Candidates must be legally authorized to work in Canada without current or future sponsorship. Hourly rate: $110 CAD. No C2C.

The Role

We are seeking a creative and strategic Social Marketing Manager to join our client's Canadian Marketing team. In this role, you will bring the brand experience to life across social platforms by driving strategic direction and leveraging data-driven insights to engage audiences. You will develop and oversee social media strategies that align with brand values, while demonstrating a deep understanding of the creator ecosystem and social media landscape. This position is key in shaping how the brand interacts with its audience and sparks cultural conversations across Canada.

Key Responsibilities

• Strategically manage and grow social media presence, with an emphasis on analytical and data-driven decision-making.
• Work across multiple cross-functional teams to build social strategies that support business priorities and long-term industry relationships.
• Lead social media campaigns for key Canadian productions and international titles that resonate with Canadian audiences.
• Develop campaign strategies tailored to each title, including insight-driven planning, tone-of-voice development, and customized content plans across platforms.
• Supervise content calendars, provide creative direction, and make final content approvals in collaboration with external partners.
• Work with talent and their representatives to produce high-impact social campaigns that ignite fandom, including overseeing content shoots when applicable.
• Innovate in content creation, leveraging insights to foster fan communities and enhance brand loyalty.
• Use internal and external social analytics, along with other available data, to inform strategy, refine creative approaches, and continuously optimize future campaigns.
• Drive social media campaigns that spark conversations and connect with the cultural zeitgeist.
  

Who We're Looking For

• 8+ years of experience in a social media or digital marketing role, preferably within the entertainment, sports, or gaming industries.
• Expertise in managing social media channels and building engaged online communities.
• Excellent written and verbal communication skills, with strong presentation and pitching abilities.
• Fluency in English and French.
• Ability to work collaboratively and thrive in a dynamic, fast-paced environment.
• Skilled at creating engaging social content and campaigns that resonate with audiences.
• Strong analytical skills, with the ability to apply data-driven approaches to content testing, measurement, and optimization.