SALES AND MARKETING ASSISTANT

Professional Association of Canadian Theatres (PACT); Ottawa; On-site; CAD 42,000 - 54,000; Full time

Benefits offered by this job

Health & welfare benefits

401(k) retirement plan

Vacation and holiday pay

Job summary

The John Gore Organization is seeking a Sales & Marketing Assistant to support revenue-generating initiatives for Broadway Across Canada. You will provide research, reporting, financial, and administrative support to the Sales & Marketing team, ensuring campaign alignment and efficient execution.

Responsibilities include partnership research, prospect tracking, pitch materials, accounts payable processing, and budget reporting, with opportunities to engage across departments and campaigns.

Qualifications

• Post-secondary education in arts administration, business, marketing, communications, or a related field (or equivalent experience).
• Strong research, organizational, and administrative skills.
• Excellent written and verbal communication abilities.
• High level of attention to detail and accuracy, particularly with financial documentation.
• Proficiency with Microsoft 365; CRM or ticketing system experience an asset.
• Interest in the performing arts and cultural sector.

Responsibilities

• Sales & Partnership Support: Conduct research to identify prospective partners, sponsors, and collaborators aligned with the organization’s objectives.
• Maintain and update prospect lists, contact databases, and sales tracking documents.
• Assist with the preparation of pitch materials, proposals, presentations, and reports.
• Support relationship management by tracking outreach, follow-ups, and business activity.
• Support the Group Sales department with booking and assistant group client reservations.
• Financial & Administrative Support: Process accounts payable, including invoice tracking, coding, and submission.
• Assist with budget tracking, expense reconciliation, and financial reporting related to sales and partnerships.
• Maintain organized filing systems for contracts, invoices, and agreements.
• Media Monitoring & Reporting: Monitor media coverage and track promotional activity.
• Marketing Support: Assist with social posts, artwork for emails and social, and grassroots promotions.
• General Coordination: Schedule, prepare for meetings, and liaise with Marketing, Finance, and Operations.

Skills

Research skills

Organizational skills

Administrative skills

Written communication

Verbal communication

Microsoft 365

Education

Post-secondary education in arts administration, business, marketing, or related field

Tools

CRM experience

Ticketing system experience

Job description

Company Overview

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.

Summary

Job Description: The Sales & Marketing Assistant supports the development and execution of revenue-generating sales and marketing initiatives that drive audience growth, ticket revenue, and brand visibility for Broadway Across Canada. This role provides research, reporting, financial, and administrative support to the Sales & Marketing team, ensuring efficient campaign execution, accurate tracking of sales activity, and alignment across departments.

Duties And Responsibilities

Sales & Partnership Support

• Conduct research to identify prospective partners, sponsors, and collaborators aligned with the organization’s business objectives
• Maintain and update prospect lists, contact databases, and sales tracking documents
• Assist with the preparation of pitch materials, proposals, presentations, and reports
• Support relationship management by tracking outreach, follow-ups, and business activity
• Support the Group Sales department with booking and assistant group client reservations

Financial & Administrative Support

• Process accounts payable, including invoice tracking, coding, and submission in accordance with internal procedures
• Assist with budget tracking, expense reconciliation, and financial reporting related to sales and partnerships
• Maintain organized digital and physical filing systems for contracts, invoices, and agreements

Media Monitoring & Reporting

• Monitor media coverage, press mentions, influencer coverage and industry news related to the organization and its partners
• Maintain organized digital files for press coverage
• Track promotional activity and support post-campaign reporting

Marketing Support

• Assist with creation of organic social media posts for various social channels
• Assist with artwork preparation for social, eblasts and other correspondence
• Assist with grassroots promotions for various shows
• Support the planning, proofing and execution of email, digital, social media and grassroots marketing campaigns.

General Coordination

• Support scheduling, meeting preparation, and note-taking for the Sales and Partnerships team.
• Liaise with internal departments such as Marketing, Finance, and Operations to ensure smooth information flow.
• Provide general administrative support as required to support revenue-generating activities.

Competencies

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
• Adaptability
  • Able to work around unexpected changes of circumstance or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results
• Functional Competencies (these are specific to the job family and may be technical in nature)
  • Looks for ways to improve and promote quality
  • Demonstrates accuracy and thoroughness
  • Learn how the business operates across all departments to evaluate tasks strategically and anticipate their effect on the overall customer experience and business result.
  • Attains a high level of attention to detail and accuracy
• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving

Qualifications Aka KSAOs

• Post-secondary education in arts administration, business, marketing, communications, or a related field (or equivalent experience)
• Strong research, organizational, and administrative skills
• Excellent written and verbal communication abilities
• High level of attention to detail and accuracy, particularly with financial documentation
• Proficiency with Microsoft 365; CRM or ticketing system experience an asset
• Interest in the performing arts and cultural sector

Personal Attributes

• Highly organized and able to manage multiple priorities
• Proactive, curious, and comfortable working with data and research
• Discreet and professional when handling confidential information
• Collaborative team player with a positive, solutions-focused approach

Physical Demands

Required

• Lift up to 25 lbs. from time to time

Work Environment

Duties

• Professional office setting with frequent interactions with staff and visitors.

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.