Territory Sales Manager

Agricultural Manufacturers of Canada; Edmonton; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Dental care

Employee assistance program

Extended health care

Life insurance

RRSP match

Vision care

Job summary

SeedMaster, based in Saskatchewan, is seeking a Territory Sales Manager to develop dealer networks and grow sales across a defined region. The role emphasizes field support, product knowledge, and strategic planning to meet revenue targets and expand SeedMaster’s presence in the agricultural equipment market.

The successful candidate will travel throughout the territory, train dealers, and provide end-user demonstrations while maintaining strong relationships with customers and partners.

Qualifications

• Bachelor's degree in Agriculture, Business, or Marketing is valued
• 4+ years of sales experience in the agricultural industry is preferred
• Formal training in Agriculture and Ag business is an asset
• Demonstrated expertise in Territory Management and growing sales
• Independent and self-motivated while also a strong team collaborator
• Strong selling, planning, strategy, and negotiation skills

Responsibilities

• Achieve departmental and personal goals as developed with the Director of Sales
• Develop territory sales plans and forecasts to achieve revenue targets
• Meet or exceed revenue targets by promoting and selling agricultural machinery, parts, or whole goods
• Assist dealers in quoting, program application and deal analysis
• Be a product expert for dealers on features and technical aspects of SeedMaster products
• Support dealers and customers with in-field start-up and optimization
• Manage and cultivate relationships with dealers in the territory
• Prospect for future locations and owner groups where opportunity exists
• Conduct regular farm visits and product demonstrations to identify new accounts
• Monitor competitor activities and report on market trends
• Maintain accurate records of sales opportunities and forecasts
• Communicate successes and challenges with SeedMaster management

Skills

Sales experience

Strategic planning

Negotiation

Public speaking

Interpersonal skills

Team collaboration

Self-motivated

Time management

Education

Bachelor's degree in Agriculture, Business, or Marketing

Formal training in Agriculture and Ag business

Tools

Microsoft Office

Microsoft Excel

Windows

Job description

Territory Sales Manager

Located in Emerald Park, Saskatchewan, SeedMaster has been providing innovative seeding equipment to farmers for over 20 years. We strive to be the employer of choice for the Agriculture Manufacturing Industry. Our Culture, our Teamwork, and our Integrity are integral to our business. If you are looking to work in a great culture and be part of a tremendous team, this might be the right job for you!

The successful candidate will professionally represent SeedMaster and work closely with our dealer network. The successful candidate will be responsible for achieving annual territory sales objectives. Major activities are focused on growing SeedMaster's dealer business by establishing strong productive relationships with the territory dealers and building sales through consistent and timely sales support and technical advice to SeedMaster dealers and customers.

Key Responsibilities Include:

Sales and Business Growth

• Achieve departmental and personal goals as developed with the Director of Sales.
• Develop territory sales plans and forecasts to achieve assigned revenue targets and provide accurate forecasting based on market and economic conditions.
• Meet or exceed revenue targets by promoting and selling agricultural machinery, parts, or whole goods.
• Assist dealers in quoting, program application and deal analysis.

Product Knowledge

• Be a product expert for your dealers on features, benefits, and technical aspects of all products in the SeedMaster product line.
• Support dealers and customers with in-field start-up and optimization to ensure equipment is properly configured for maximum performance.

Dealer and Channel Management

• Manage and cultivate relationships with dealers in the territory.
• Support, train, and collaborate with local dealers and distribution partners to maximize retail output.
• Prospect for potential future locations and owner groups where opportunity exists.

On-Farm Prospecting

• Conduct regular farm visits, field days, and support dealer product demonstrations to connect with end-users and identify new accounts.
• Follow up with customers participating in demonstrations and trials.

Market Intelligence

• Monitor competitor activities, pricing trends, and regional farming shifts.
• Report on technological and agronomic changes.
• Share current product opportunities and improvements that provide increased sales.

Reporting

• Maintain accurate records of interactions, sales opportunities and forecasts.
• Communicate successes, challenges, concerns, and opportunities openly with SeedMaster management.
• Conduct Dealer performance reviews, manage the territory sales pipeline and complete required reporting on time.

Perform other related duties as reasonably assigned.

Requirements:

• Bachelor's Degree in Agriculture, Business, or Marketing is valued.
• 4+ years of sales experience in the agricultural industry is preferred.
• Formal training in Agriculture and Ag business is an asset.
• Demonstrated expertise in Territory Management and growing sales.
• Independent and self-motivated while also a strong team collaborator.
• Strong selling, planning, strategy, and negotiation skills.
• Excellent planning and organization.
• Interpersonal skills, relationship development and public speaking skills.
• High Level of competence with Windows and Microsoft Office products (Outlook, Word, Excel, PowerPoint).
• Familiarity with operating, setting, and troubleshooting farm machinery is essential (tractors, seeding equipment, rate control consoles).
• A valid driver's license and acceptable driving record.

Work Environment & Physical Demands:

• Agriculture/manufacturing environment.
• Frequent travel throughout the assigned territory, including regular overnight travel. Hands-on technical support on farm (product training, troubleshooting, field demonstrations).
• Ability to climb on agricultural equipment, work outdoors on uneven terrain and occasionally lift or move items weighing up to 50 pounds.

This position requires a flexible schedule, including extended hours, evenings and weekends during peak agricultural seasons. Compensation and time-off arrangements will be administered in accordance with applicable employment standards and SeedMaster policies.

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• RRSP match
• Vision care

Willingness to travel:

• 50% (preferred)